[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0040.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] So, last week we talked about Five Common SEO mistakes that people make, [...]
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0040.mp3" title="AMHF 0039 - SEO Methods that Don't Work!" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] As you know, ABCI encourages [...]
Several times a year, Google changes the algorithm that it uses to determine which sites to display first in search [...]
In our panel discussion last week, we had a great conversation with some of the best content creators in the [...]
ABCI (Aviation Business Consultants International) conducted a social media survey of aviation professionals, which concluded on July 11, 2014. The [...]
Many of our clients have had success publishing advertising, acquiring leads, nurturing relationships with current and past customers, and acquiring [...]
What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Why do you spend so much time on Search Engine Optimization (SEO)? In every nearly every Office Hour with clients, [...]
Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank [...]
Many Search Engine Optimization companies use "black hat" tactics that could waste your money and even harm your reputation! [...]
The autopilot is no substitute for human intelligence! There are many "labor saving" devices for pilots. We really [...]
I'm researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool. Here's the agenda so far: * Reasons to be on LinkedIn * Market research using LinkedIn * Ethically “stalking” your ideal clients * Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals) * Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies) * Aviation groups on LinkedIn * Group Etiquette * Linked In Questions/Answers * Buttons and Widgets for your website * Is the paid version worth getting? Please let me know if you know of any: * Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it's perfectly okay to nominate yourself.) * Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it's perfectly okay to nominate your own company.) * Questions, tips, tricks, and pet peeves about using LinkedIn. * You don't have to be a member of the Master Class to share your thoughts and possibly be featured. Thanks for your help!
Congratulations, Bryce! We know that you started in June, you did all the optimization work yourself, you had some scheduling challenges, and you still made it to #1 in less than 90 days!
Here are some questions you should ask, whether you've done search engine optimization yourself or had a consultant do the work for you:
There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.
Ninety percent of the advertising and marketing flooding the market today (including, I'll admit it, some of mine!) fails because it fails to answer four questions.
It's very important for ABCI to get our Search Engine Optimization clients' web sites to the first page of Google [...]
Google search results for "Jet Photography" - not an easy term, there's lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we're happy. :-)