AMHF 0157 – Business Aviation Digital Marketing Strategies

Update – August 2021

Updates for 2021 - Aviation Digital Marketing Strategies

The biggest problem with Digital Marketing is also it’s biggest strength – it’s so easy to get your feet wet with digital marketing that people don’t take the time to do the planning and strategy.

“Random Acts of Marketing” are expensive and dangerous.

Don’t gamble with the rent money!

Any marketing effort that is going to succeed has a realistic objective, and a construction designed to accomplish that objective.  Just as any aircraft has a specific mission profile, every digital marketing tool has a specific  mission profile.

John and I talk about marketing objectives common in our business aviation marketing practice, and how to use digital marketing tools to accomplish those objectives.

Business aviation digital marketing strategiesAnd

  • A List
  • An Offer and
  • A Presentation.

And the construction of the campaign depends a great deal on having a good (and appropriate) strategy.

aviation digital marketing strategies - short term and long term!

You can’t accomplish BOTH short term and long-term objectives with the same campaign. (Or, if you have successfully done so, I’d love to hear from you.)

Short Term Objectives for Digital Marketing

aviation digital marketing strategies - short term strategies for quick resultsYou might have a short-term, time sensitive objective.

  • Increasing the number of sales in the next 90 days to resolve a cash flow issue or unexpected expense
  • Selling seats at an event
  • Generating appointments and/or traffic at your booth at a trade show
  • Selling seats on an empty leg of an upcoming trip
  • Doing market research for a new product or new feature

If that’s the case, tools you might consider are these.

aviation digital marketing strategies - short term strategies include Twitter, Instagram, Periscope, What's App

aviation digital marketing strategies - short term strategies include Google AdWords  aviation digital marketing strategies - short term - retargeted ads

  • Facebook targeting
  • Other social media ads, including Twitter, Instagram, What’s App, Periscope, Facebook Messenger, or any number of others
  • Google Adwords (Pay Per Click or PPC)
  • Retargeted ads using Adroll or Perfect Audience

These tools, like all others, have pros and cons –

Pros-

  • They’re easy to use
  • They’re quick to implement
  • They’re VERY targeted and provide detailed

Cons –

  • It’s just as easy to configure them incorrectly and lose a lot of money quickly.
  • They stop working the instant you stop paying for them.
  • They do very little to build brand awareness, loyalty or equity.

Long Term Objectives for Digital Marketing

Business aviation companies have many long-term objectives as well, and using digital marketing strategies can be even MORE effective.  Business aviation transactions are often large and complex by nature, so the most successful companies spend most of their time and resources on long-term objectives, such as

  • Building brand equity
  • Fostering long-term relationships between their key personnel and thought leaders in the industry
  • Building credibility by sharing good information
  • Providing a means to interact frequently, but in a low-key, non-salesy way

Tools  that can help with these objectives:

aviation digital marketing strategies - long term strategy - SEO

SEO  or Search Engine Optimization deserves a bit of a section on its own –

  • Optimized content, including this podcast, is our PRIMARY method of acquiring new customers.   The majority of our new customers over the last two years have found us using online searches that brought them to one of our articles, and then the reached out to us by phone, email or web form.
  • SEO does require a lot of work and patience.  Google changes its algorithms so frequently we highly recommend getting professional help with search engine optimization, unless you have time and skills for a very technical new hobby.  We attend webinars and conferences about SEO at least three times a year just to keep up.
  • What makes this long-term is that once content is optimized, it will continue to bring your customers for years.  We have articles from 2010 that are still attracting people interested in doing business with us.

Other means of building long-term relationships using digital marketing tools include:

  • Networking.   If you have a “top ten list” of people who you’d love to have as customers, stalking them on social media can be a very effective and non-creepy way to start a relationship if you do it correctly!
  • Individual and Personal Page Profiles on social media are also places people search for people they know that can help them solve their problems.  Each media has its own personality and set of standards – Facebook tends to be more personal but has higher numbers and better targeting. Twitter tends to attract media and association professionals.  LinkedIn is (mostly) all business.
  • Groups (LinkedIn and Facebook Groups) are great places to share you expertise and meet people.

aviation digital marketing strategies - long-term strategy - building your linked-in network!     aviation digital marketing strategies - long-term strategy -building your Facebook Company Page Audience or Facebook Group aviation digital marketing strategies - long term strategy - building a Facebook Group!

The Secret of Digital Marketing – Use the Right Tool for the Job

Many digital marketing professionals  or enthusiasts will tell you that their particular favorite tool is a panacea.

This is just as foolish as an aficionado telling you that a particular airplane is “perfect.”

Just as any aircraft has a specific mission profile, every digital marketing tool has a specific  mission profile.  If you’d like to talk about your current objectives and your digital marketing strategy, call us at Call Us at 702-987-1679  or pick a time from our calendar for a complimentary 30-minute consultation.

Did you know . . .ABCI offers Digital Marketing for Aviation companies?

Aviation Digital MarketingOther Digital Marketing Articles

 Aviation Digital Marketing – Please Enjoy Responsibly!

Aviation Digital Marketing Glossary

Aviation Digital Marketing – Please Enjoy Responsibly!

Print Versus Digital, Round 2

6 Prospecting Methods Using Aviation Digital Marketing

The Digital Citizen – Why You Should Hire One (Or Be One!)

A Quick Tip for Getting More Online Reviews!

#FollowFriday – Aviation Inbound Marketing & Sketchy Prospects

Hashtag Marketing in Aviation Industry

2021-08-08T23:13:09+00:00

14 Comments

  1. Digi Experts December 27, 2019 at 8:38 am - Reply

    Exactly, the majority think when they hear about Digital Marketing or Online Business.
    “Digital Marketing can be a Magical-Stick for all Entrepreneurs, Job Seekers, and Professionals.”

    That’s why we have come with an ‘Advanced Digital Marketing Course’ – https://www.digiexperts.in/advanced-digital-marketing-course/
    Because we think this is a great place to make people aware of our digital marketing course program and to share our opinion on digital marketing.

  2. ohi February 17, 2020 at 12:04 pm - Reply

    Hi buddy! Awesome sharing with full of information I was searching for. Your complete guidance gave me a wonderful end up. Great going.
    Best wishes from:
    Click Valley

  3. Zaman PPC March 13, 2020 at 6:31 am - Reply

    really a good post. i am using these digital marketing strategies for long

  4. Flor Dimassi April 7, 2020 at 5:22 pm - Reply

    Your website is an amazing resource for bloggers, work at home moms, and other Internet entrepreneurs. You offer a lot of really helpful information. Thanks!

  5. Amit Manglani July 2, 2020 at 9:13 am - Reply

    Digital Marketing is so good and if we are doing it with good strategies it really gives us a good ROI Digital Marketing Company In Jabalpur

  6. mirajul islam July 4, 2020 at 6:20 pm - Reply

    Thanks because of dividing these informative tips. Looking far because more.

  7. Arpana August 5, 2020 at 6:43 pm - Reply

    Thanks for sharing informative information.

  8. Kian Asher December 20, 2020 at 2:45 pm - Reply

    Advanced Marketing is so acceptable and on the off chance that we are doing it with great procedures it truly gives us a decent ROI Digital Marketing Company In Dubai

  9. Catherine Teves January 11, 2021 at 12:52 pm - Reply

    Much obliged due to separating these enlightening tips. Looking far in light of the fact that more.

  10. kalpana January 20, 2021 at 1:10 pm - Reply

    Nice blog, your advanced marketing tips are really acceptable.
    I will use these strategies in future for sure.

  11. booba January 26, 2021 at 8:39 pm - Reply

    Truly fascinating article on influencer articles. I took in a great deal from this. Good health!

    thank you

  12. digital marketing agencies Cleveland January 28, 2021 at 3:51 am - Reply

    SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

  13. Netspiders August 31, 2021 at 11:15 am - Reply

    Very Good Strategy holds good for many circumstances, will try to improvise it and use it in upcoming days.
    thanks for the needed article.

Leave A Comment

Go to Top