How to write great headlines for aviation publications
ABCI Admin2018-09-05T07:46:51+00:00In last week's Marketing Master Class on Working with the Press, we had some great conversation about how to create [...]
August 2015
Can a mobile app help you sell more product?
ABCI Admin2020-05-12T05:46:24+00:00Not too long ago, you just needed an ad in the phone book to be a "respectable establishment." A few [...]
How to Get Publicity!
ABCI Admin2018-09-05T07:46:58+00:00How to get publicity! Have you ever felt that your press releases were being dumped into a black hole? You’re [...]
You’re Not Alone
ABCI Admin2018-09-05T07:46:58+00:00This week we're featuring a guest post from Jeff Stodola. We're excited about working with Jeff on future projects for [...]
July 2015
Social Media Survey Results – More Mythbusting!
ABCI Admin2025-01-31T04:43:47+00:00"Social media is only used by kids and salespeople." "Maybe you can sell retail products like games and music downloads [...]
Five Marketing Tasks You Can Accomplish Using Social Media Tools
ABCI Admin2020-05-12T05:46:21+00:00In a recent article we mentioned that social media is simply a tool to be used to accomplish certain tasks, [...]
June 2015
How much money did you waste last year on “random acts of marketing?”
ABCI Admin2021-05-30T06:34:32+00:00If you’re like most aviation companies, you’ve wasted quite a bit. Any advertising that you’ve done when you’re not clear [...]
Fear and Loathing of Marketing Tools
ABCI Admin2018-09-05T07:47:00+00:00Fear and loathing of Facebook makes about as much sense as fear and loathing of a socket wrench. Marketing [...]
Are you attracting freebie-seekers and cheapskates?
ABCI Admin2018-09-05T07:47:00+00:00“The cheapest thing about an airplane is the owner.” […]
ABCI’s Marketing Funnel By the Numbers – Direct Marketing Campaign Examples
ABCI Admin2024-10-04T05:44:37+00:00We create a marketing funnel for each our clients - (we call it a Long Cycle Marketing System) using variations [...]
Aviation Hashtags: Marketing in the Aviation Industry
ABCI Admin2024-10-05T06:57:00+00:00What are the best aviation hashtags, and how do I use them? Aviation hashtags are useful, but as technology goes, [...]
We Ask Robert Mark about Working with the Media
ABCI Admin2018-09-05T07:47:03+00:00In this excerpt from our Marketing Master Class, we talk with one of our favorite aviation media personalities. We ask [...]
The Most Important Sales Skill You’ve Never Heard Of
ABCI Admin2018-09-05T07:47:03+00:00This sales skill is not really a secret, but it might as well be! It's incredibly effective and almost [...]
May 2015
Aviation Maintenance Marketing – An Opportunity to Earn More Customers!
ABCI Admin2021-05-30T07:23:57+00:00Aviation Maintenance Marketing - Enjoying a resurgence! Over the Memorial Day Weekend, we noticed a lot more activity around the [...]
Aviation Content Marketing Webinar
ABCI Admin2018-09-05T07:47:03+00:00As you know, content marketing is nothing more than great storytelling in your marketing materials. A master storyteller in the [...]
Aviation Content Marketing – Just Great Storytelling
ABCI Admin2018-09-05T07:40:50+00:00We attended the retirement party of a good friend this weekend. He is retiring as an Army Reserve Colonel - [...]
AMHF 003 – Inbound Marketing for Aviation – Three Ways to Build Your Prospect List
ABCI Admin2020-05-12T16:34:08+00:00How does inbound marketing for aviation build your prospect list and improve your sales? It's the best way to [...]
Marketing Video
ABCI Admin2018-09-05T07:40:51+00:00A marketing video should tell a story - how you're different from your competitors, and what will happen if they [...]
How Watching “The Blacklist” Can Improve Sales
ABCI Admin2018-09-05T07:40:52+00:00How Watching "The Blacklist" Can Improve Sales Raymond Reddington of NBC's "the Blacklist" seems an unlikely hero in an era [...]
April 2015
Best Image Editing Apps
ABCI Admin2025-01-31T04:43:41+00:00Some of our members and clients work with us or with an on-staff graphic artist, but sometimes they need to [...]