Commissions and Royalties – Small Slices of a Bigger Pie
Paula Williams2019-06-11T02:01:22+00:00Explaining commissions and royalties by the numbers.
August 2010
The Future of Magazines and What It Means for Aviation Marketing
Paula Williams2024-09-06T04:24:11+00:00There are still two very good reasons to advertise in publications. First is associating your brand or product with the reputation of the magazine. The second is to reach their list.
Corporate Marketing, Marketing Firms, and Entrepreneurial Marketers
Paula Williams2024-09-06T04:23:39+00:00The key objective of a corporate marketer is to please his or her boss. The key objective of a marketing firm is to please their clients and/or win Clio or Webby awards. The key objective of an entrepreneurial marketer is to make sales.
Aviation Articles – Finding Inspiration for your Marketing Efforts
Paula Williams2024-09-06T04:24:00+00:00Here are three tried-and-true methods to generate great article ideas with real-world examples:
Search Engine Optimization Troubleshooting – How Do You Know If It’s Working?
Paula Williams2024-09-06T04:23:47+00:00Here are some questions you should ask, whether you've done search engine optimization yourself or had a consultant do the work for you:
Aviation Marketing – Building Trust with Customer Testimonials
Paula Williams2024-09-06T04:23:42+00:00"Get someone else to blow your horn - and the sound will carry twice as far." - Will Rogers
July 2010
Aviation Marketing – So, What’s it Like To Work with a Ghostwriter?
Paula Williams2024-09-06T04:23:39+00:00A good ghostwriter is one of your best allies in marketing, PR and advertising. Establishing yourself as an expert in any given field may require public speaking, writing a blog, writing articles, posting to social media channels and other activities.
Why Aviation Companies Should Be Competing On Value Rather Than Price
Paula Williams2024-09-06T04:23:38+00:00A key activity of anyone in business is to figure out what the customer is really after, then offer him the best value for his dollar. This doesn't necessarily equate to the cheapest product or the lowest fare.
Proving It – Why Every Pilot Must Become an Accountant
Paula Williams2024-09-06T04:23:38+00:00But the economy has made it incumbent on all of us (pilots and marketing consultants, too!) to prove our worth. With charts and spreadsheets. Every day, every job, every flight.
Marketing Coaching – Putting Your Finger on the Problem
Paula Williams2024-09-06T04:23:38+00:00Are you spending a lot of time and money on marketing without getting the results you expect? There are a [...]
The Aviation Industry vs. The Conspiracy of the Unmotivated
Paula Williams2024-09-06T04:23:38+00:00In an airplane, pilots use the airspeed and altitude they’ve got to work with, and don’t waste a split second or an erg of energy arguing about why things should be different than they are. Indecision can get you killed.
Marketing and Time Management – Getting it All Done!
Paula Williams2024-09-06T04:23:38+00:00We do a lot of things for our clients - we write great sales copy, direct mail, blog [...]
Aviation Marketing – The Magic of a Series
Paula Williams2018-09-05T07:43:10+00:00You might remember the old Burma Shave bilboards - from 1925 to 1963, series of six small billboards would appear along a roadway, usually rhyming and with a punchline. Series advertising works well in print and online media as well, for several reasons:
June 2010
Why great Search Engine Optimization Will Always Require the Mind of a Writer
Paula Williams2024-09-06T04:23:33+00:00There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.
Don’t You Hate Marketing that Interrupts What You’re Doing?
Paula Williams2021-04-01T23:34:32+00:00The annoying thing about interruption marketing is that it requires a screaming headline or a shocking claim to make you actually stop driving down the road listening to the radio to pull over and write down a phone number. Or stop reading the story in the magazine you were in the middle of and pull out a cell phone. Or stop reading your email and click a link or go to a web site.
The Aviation Blog – 29 Great Blogs in the Aviation Industry
Paula Williams2024-09-06T04:23:30+00:00The Aviation Blog - Who, why, and how! You've heard that blogging is a great way to market your [...]
Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions
Paula Williams2020-05-12T05:46:35+00:00Ninety percent of the advertising and marketing flooding the market today (including, I'll admit it, some of mine!) fails because it fails to answer four questions.
Aviation Website Design Notes – Website Not Attracting Customers?
Paula Williams2025-01-31T04:42:48+00:00"Could you have a look at our website? We've spent a lot of money on an expensive designer. I just [...]
May 2010
Twitter Marketing for Aviation – Why You Should Grab Your Company Name Now!
Paula Williams2018-09-05T07:43:12+00:00People ask us about Twitter marketing for aviation, and Twitter PR for aviation. You don't need to have a catastrophic [...]
Search Engine Optimization – How Important Is Getting to the First Page of Google Results?
Paula Williams2018-09-05T07:43:12+00:00It's very important for ABCI to get our Search Engine Optimization clients' web sites to the first page of Google [...]