A Thriving Neighborhood Airport Is Possible – But Not Easy!
Paula Williams2025-01-31T04:49:56+00:00SSC has been at the Greenville Downtown Airport since 1954. A lot has changed since then! And not all the [...]
January 2018
Is Aviation Facebook Marketing Dead?
Paula Williams2021-04-30T23:03:26+00:00Aviation Facebook marketing is a moving target - Facebook has changed is algorithm again, and the Wall Street Journal and [...]
Exaggeration in Personal Branding and Aviation Marketing
Paula Williams2025-01-31T04:49:53+00:00In this episode, John and I discuss a recent disaster involving exaggeration in personal branding and aviation marketing. We all [...]
Online Aviation Sales Course Released for Industry Professionals
Paula Williams2018-09-05T07:44:37+00:00Aviation Business Consultants International (ABCI) announced today the release of a new online aviation sales course, designed by and for [...]
AMHF 0113 – Book Club Discussion – The Impact Equation
Paula Williams2025-01-31T04:42:21+00:00John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
December 2017
Ten Most Popular Aviation Marketing Topics of 2017
Paula Williams2021-05-30T07:16:13+00:00Ten Most Popular Aviation Marketing Topics of 2017 Happy Holidays from ABCI! Here are top ten most popular aviation marketing [...]
AMHF 0112 – How Do I Get a Job in Aviation?
Paula Williams2025-01-31T04:49:52+00:00How Do I Get a Job in Aviation? Getting a job in the aviation industry is just like anywhere else, [...]
AMHF 0110 – How Do I Get to Page One of Google Results?
Paula Williams2021-03-28T01:17:38+00:00Aviation Marketing on Google - How do I get to Page One of Google Results? This week's question is from [...]
ABCI Seeks Opinions From Aviation Sales Managers
Paula Williams2025-01-31T04:49:52+00:00Aviation sales managers struggle to find training that is concise, relevant to the industry, and fits into their plans. [...]
“How Do I Hire a Great Aviation Salesperson?”
Paula Williams2018-09-05T07:44:39+00:00How do I Hire a Great Aviation Salesperson? John and I talk about the three factors we've found that ensure [...]
November 2017
A New Way to Tailgate – Clemson Boosters Enjoy Charter Flights to Away Games
Paula Williams2018-09-05T07:44:40+00:00Many college football fans are serious about bringing the “home court advantage” to away games. The most die-hard Clemson fans [...]
How to Choose an Aviation Marketing Company That Will Actually Help You Make Sales
Paula Williams2020-05-12T05:53:53+00:00If you’re looking for assistance selling products or services in the aviation industry, you might first consider - do you [...]
Software Developer Spends $1 Million to Solve Flight Schools’ Biggest Problem
Paula Williams2025-01-31T04:49:52+00:00Software Developer Spends $1 Million to Solve Flight Schools’ Biggest Problem In light of the much-discussed pilot shortage, flight schools [...]
AMHF 0106 – Compelling In-Person Sales Presentations
Paula Williams2025-01-31T04:49:48+00:00If your product or service requires an investment of $10,000 or more, it's usually worth it to sit down with [...]
Three Things Buyers Should Know Before Purchasing an Aircraft
Paula Williams2018-09-05T07:44:41+00:00Aircraft resale prices remain low, while companies and individuals have more cash on hand. For many, it makes sense to [...]
Three “Outdated” Aviation Marketing Tools You Should Consider Using
Paula Williams2020-11-03T21:06:21+00:00Three "Outdated" Aviation Marketing Tools You Should Consider Using? We got a lot of attention on our last Marketing Monday, [...]
Aviation Marketing Technology and Techniques – Why Are We Behind the Times?
Paula Williams2020-05-12T05:53:46+00:00Aviation Marketing Technology and Techniques - Are We Behind the Times? Are we behind the times with marketing technology and [...]
AMHF 0105 – Aviation Trade Show Sales Presentations That Don’t Stink!
Paula Williams2025-01-31T04:49:50+00:00How do you create aviation trade show sales presentations that don't stink? Don't be the guy that sits alone at [...]
Electronic Logbook Solution Benefits from Social Media Marketing
Paula Williams2020-05-12T05:53:44+00:00Electronic Logbook Solution benefits from social media marketing Pilot Partner, an electronic logbook solution designed to enhance or replace the [...]