Referral Marketing – Dallas Jet International – Brad Harris
Paula Williams2018-09-05T07:41:46+00:00How would I spot an ideal customer for Dallas Jet International? Anyone buying or selling a business aircraft would benefit [...]
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November 2012
Referral Marketing Example – Hernando County Airport – Kimberly Poppke
Paula Williams2025-01-31T04:42:40+00:00How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to [...]
Referral Marketing – Taylor Greenwood Photography
Paula Williams2025-01-31T04:42:40+00:00How would I spot an ideal customer for Taylor Greenwood Jet Photography? An aircraft broker, dealer, or individual owner who [...]
Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf
Paula Williams2025-01-31T04:42:40+00:00How would I spot the ideal customer for Summit Aviation? Our ideal customer is an individual or organization who is [...]
Referral Marketing – Simple Supply Chain Management – Muhammad Farooq
Paula Williams2025-01-31T04:42:40+00:00How would I the your ideal customer for Simple Supply Chain Management? We create ecommerce solutions that make it easy [...]
Aviation Marketing TV – How to Create a Great Referral Offer
Paula Williams2025-01-31T04:42:41+00:00How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what [...]
Referral Marketing Example – Helivalue$ – Carol Busch
Paula Williams2025-01-31T04:42:39+00:00HeliValue$ - Carol Busch How would I spot an ideal customer for HeliValue$? Anyone who buys or sells, owns [...]
Referral Marketing Example – Randy Schophroester, Air Trek North
Paula Williams2025-01-31T04:42:39+00:00How would I spot your ideal customer for Air Trek North? Our ideal customer lives or works near Lakeville, MN [...]
Referral Marketing Example – AeroStar Training Services LLC – David Santo
Paula Williams2025-01-31T04:42:38+00:00How would I spot your ideal customer for AeroStar? Our ideal customer is an aspiring flight attendant, first officer, or [...]
Referral Marketing in the Aviation Industry
Paula Williams2025-01-31T04:42:38+00:00In advance (and probably after) our Master Class Webinar on Referrals on November 14, we'll be publishing some examples on [...]
Aviation Marketing TV – How to Get More Referrals
Paula Williams2018-09-05T07:41:48+00:00Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or [...]
October 2012
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
Paula Williams2025-01-31T04:42:29+00:00So, what's wrong with "Random Acts of Marketing?" Fifteen years ago, (or maybe even ten) you could simply buy an [...]
Preparing for #NBAA? Check your marketing task list . . .
Paula Williams2025-01-31T04:42:14+00:00Jason Wolf, Jon Ostrower, Jay Mesinger, and Paula Williams discuss social media at NBAA Going to NBAA? Since [...]
Do Facebook Ads Work For the Aviation Market?
Paula Williams2022-10-13T21:56:20+00:00As an aviation company, should I advertise on Facebook? As part of a result-oriented, measurable marketing system, Facebook ads can [...]
The Most Common Reason Marketing Campaigns Fail
Paula Williams2018-09-05T07:41:49+00:00Many of the people who come to us for marketing advice do so only after having tried many campaigns that [...]
Exhibiting at NBAA? Make it worth the investment!
Paula Williams2025-01-31T04:42:14+00:00Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build [...]
September 2012
Is Your Social Media Earning its Keep or Just Taking Up Time?
Paula Williams2025-01-31T04:42:11+00:00“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re [...]
The Price of Doing Nothing . . .
Paula Williams2025-01-31T04:42:29+00:00Thought of the day . . . There are many options with your marketing efforts- we have service levels from [...]
Random Act of Marketing #67 – Confusing the Customer
Paula Williams2018-09-05T07:41:51+00:00"That one little thing made such a huge difference. There was nothing wrong with the product, the problem was we [...]
Let’s Get Real or Let’s Not Play
Paula Williams2018-09-05T07:41:52+00:00I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]