Referral Marketing Example – Helivalue$ – Carol Busch
Paula Williams2025-01-31T04:42:39+00:00HeliValue$ - Carol Busch How would I spot an ideal customer for HeliValue$? Anyone who buys or sells, owns [...]
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November 2012
Referral Marketing Example – Randy Schophroester, Air Trek North
Paula Williams2025-01-31T04:42:39+00:00How would I spot your ideal customer for Air Trek North? Our ideal customer lives or works near Lakeville, MN [...]
Referral Marketing Example – AeroStar Training Services LLC – David Santo
Paula Williams2025-01-31T04:42:38+00:00How would I spot your ideal customer for AeroStar? Our ideal customer is an aspiring flight attendant, first officer, or [...]
Referral Marketing in the Aviation Industry
Paula Williams2025-01-31T04:42:38+00:00In advance (and probably after) our Master Class Webinar on Referrals on November 14, we'll be publishing some examples on [...]
Aviation Marketing TV – How to Get More Referrals
Paula Williams2018-09-05T07:41:48+00:00Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or [...]
October 2012
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
Paula Williams2025-01-31T04:42:29+00:00So, what's wrong with "Random Acts of Marketing?" Fifteen years ago, (or maybe even ten) you could simply buy an [...]
Preparing for #NBAA? Check your marketing task list . . .
Paula Williams2025-01-31T04:42:14+00:00Jason Wolf, Jon Ostrower, Jay Mesinger, and Paula Williams discuss social media at NBAA Going to NBAA? Since [...]
Do Facebook Ads Work For the Aviation Market?
Paula Williams2022-10-13T21:56:20+00:00As an aviation company, should I advertise on Facebook? As part of a result-oriented, measurable marketing system, Facebook ads can [...]
The Most Common Reason Marketing Campaigns Fail
Paula Williams2018-09-05T07:41:49+00:00Many of the people who come to us for marketing advice do so only after having tried many campaigns that [...]
Exhibiting at NBAA? Make it worth the investment!
Paula Williams2025-01-31T04:42:14+00:00Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build [...]
September 2012
Is Your Social Media Earning its Keep or Just Taking Up Time?
Paula Williams2025-01-31T04:42:11+00:00“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re [...]
The Price of Doing Nothing . . .
Paula Williams2025-01-31T04:42:29+00:00Thought of the day . . . There are many options with your marketing efforts- we have service levels from [...]
Random Act of Marketing #67 – Confusing the Customer
Paula Williams2018-09-05T07:41:51+00:00"That one little thing made such a huge difference. There was nothing wrong with the product, the problem was we [...]
Let’s Get Real or Let’s Not Play
Paula Williams2018-09-05T07:41:52+00:00I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]
NBAA Schedulers & Dispatchers Conference,
Paula Williams2018-09-05T07:41:52+00:00Beautiful San Antonio Texas in January! Going to the NBAA Schedulers & Dispatchers Conference, January 22-25 in San [...]
I’m not Boeing, Coca-Cola or NetJets. Can I Afford a “Brand?”
Paula Williams2025-01-31T04:42:25+00:00You have to be a huge company to have powerful brand recognition. Or do you? In spite of [...]
August 2012
Random Act of Marketing #34 – Using Homemade Marketing Solutions When You Need Professional-Grade Results
Paula Williams2025-01-31T04:42:18+00:00This may look simple, but to get professional-grade results, don't cobble it together with parts built in your spare [...]
Random Act of Marketing #91 – Failing to Ask This Question
Paula Williams2024-09-06T04:23:46+00:00The answer to a single question tells you two things that are very important to your bottom line: It tells [...]
Google Adwords for Aviation Marketing – Should I Pay for Search Engine Position?
Paula Williams2020-05-12T05:45:33+00:00“Is it better to use paid ads, like Google Adwords for aviation, or to try to get a better rank [...]
Case Study – Brad Searls and Special Services Corporation and the MDA Lockup
Paula Williams2018-09-05T07:41:54+00:00Excerpt from our Coaching Program - Philanthropy and Advocacy in Aviation - We cover one topic impacting marketing in the [...]