The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] You know that it takes a lot of material to support a successful long-cycle sales process. You need a reason to keep in touch with people that includes useful, relevant, current […]
Marketing Automation – The Bad & The Good
Marketing automation applied intelligently can actually make you more considerate.
A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better.
It should tell you
Who is reading your emails and who is not.
Who has downloaded the file you provided or who may be having technical issues.
Who apparently has questions and may be in need of more information.
Which of your prospecting sources is generating more leads.
Budgeting and Return on Investment for Marketing Expenses
“Why do we lose money on advertising? Why don’t I see a return on investment for marketing?” An aviation company executive, on the phone with us for the first time, was clearly exasperated. He had spent thousands on a magazine ad, thousands more on an email campaign, and had yet to recoup his “losses.” “If […]
Excluding Customers You Don’t Want
On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re going to spend a few moments considering the customers we’d rather NOT attract. Seriously. Get out a piece of paper and write down three to five customers you could most easily live without. You’re probably […]
Will an email campaign actually work in the aviation industry?
Question – “Is Email marketing still a viable advertising venue? Will an email campaign sell products?” Answer – Yes, but only if it is handled very carefully. Email marketing can be an inexpensive option for getting your offer in front of a targeted list. There are several services that will send your email for you […]
A 130-Year-Old Sales Technique (a la Robert Louis Stevenson)
This sales technique is 130 years old. In April’s lesson on great sales techniques, we talked about the “reverse negative close,” also known as the “takeaway close.” At that time, we didn’t have an example this good or we would have used it! Essentially, this technique takes the pressure off the prospect, while at the […]
Off To School Again – Being a Lifetime Student of Marketing and Technology
I’m writing this on Saturday while John is packing for a trip to Chandler, Arizona. We’re on our way to the Infusionsoft University next week – need to keep up with the changes in marketing and technology! We love traveling. And you can never get too much school. You can call us nerds, egg-heads, geeks, […]
Why Bother Planning Advertising Campaigns?
Many of our new clients (or people who aren’t clients yet) ask us: “What’s wrong with just running an ad and seeing how it does? Why bother planning advertising campaigns? I have enough to do!” I understand where you’re coming from – none of us needs extra things to do to keep us busy! General […]
Have You Fallen Into This Trap in a Sales Presentation?
How many times have you won an argument in a sales presentation-but lost the sale? How many times do you swear that will never happen again, only to find (too late) that you’ve been drawn into an argument with a potential client? Here’s how to avoid it: Shut your mouth. Seriously. Just stop talking. [fusion_builder_container hundred_percent=”yes” […]
Fixing a Broken Marketing Campaign – What Can We Simplify?
“Confusion kills campaigns.” While it’s ideal to meet a new client at the beginning of a marketing campaign, most often new clients call us when there’s a problem. They’ve invested in a campaign and aren’t getting the results they expect. Fixing a broken campaign means that we go over the offer, the list, and the […]
Sales Teamwork – The Trade Show Booth
You can tell when a company has it all together. You walk by their trade show booth, see something intriguing in their display, and a friendly person from the booth invites you to play a game or enter a contest. You play along, and before you know it, you’ve told them where you’re from, what […]
Common Sales Presentation Error – Mismatched Expectations
The following is a very short excerpt from our latest Marketing Master Class on The Great Sales Presentation. It is a very common sales mistake to expect too much from a sales presentation. Eager salespeople ask for the sale, or try to “get their foot in the door” to provide a full-blown sales presentation to […]
Top 10 Tips from Best Company Pages on LinkedIn
Here’s some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most respected social media for the aviation industry – great place to do research, participate in group discussions on aviation topics, find out more about your Top 10. Top 10 Tips from Best LinkedIn Company Pages […]
Marketing Master Class – Effective Sales Presentations!
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When a prospect says: “I’ll get everyone together, and I’d like you to tell my board (or colleagues, or boss) about your product or service.” Great! This is the opportunity you’ve […]
Marketing & Sales Ethics – The Rotary 4 Way Test
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] When we tell people we’re in marketing at a social or networking event, sometimes we notice that people back up a step. Or look away. Or find some reason to excuse […]
I Haven’t Heard From You Lately. Are You Still In Business?
Businesses that we thought would be around forever have closed their doors. In this environment, consistent marketing is more important than ever because you need to remind customers that you’re still in business. People that have worked at the same company for years have been laid off or are no longer working in aviation. We […]
Standard Post With an Image
Increase Wordpress theme is main feature – is an ability to change color easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup.
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Create your custom pre-saved layout templates to use them over and over again. Halsey Wordpress Theme is much more than it appears at first sight.
Standard Post Without Image
Content management tools have never been more powerful and functional, while staying intuitively understandable and easy to use. In fact, your wordpress website can be easily turned into a completely custom-designed website, and there is no need to deal with any code for this. All the customization is playfully easy, reminds more of a game rather than website setup. Increase Wordpress theme is main feature – is an ability to change color easily precisely for any element. Great customization possibilities are offered by the new version of cmsmasters’ custom wordpress admin panel. The 1.2.1 admin version features all the functionality of 1.2 version, but also includes more customization options.
Gallery Post Format
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