Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]
About Paula Williams
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January 2013
December 2012
Fighter Pilots, Marketing Execs, and OODA
Paula Williams2018-09-05T07:41:33+00:00How fast is your OODA cycle? It's a question of critical importance to fighter pilots, who are taught to quickly: [...]
The Secret of a Good Advertisement
Paula Williams2018-09-05T07:41:33+00:00The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, [...]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2025-01-31T04:42:40+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
Paula Williams2018-09-05T07:41:35+00:00How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They [...]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Paula Williams2025-01-31T04:42:41+00:00Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For [...]
How aviation companies fail at referral marketing
Paula Williams2018-09-05T07:41:44+00:00On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked [...]
Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble
Paula Williams2018-09-05T07:41:46+00:00How would I spot your ideal customer for Cristobal Aircraft Brokerage? Someone that is frustrated with commercial aviation or is [...]
Referral Marketing – Dallas Jet International – Brad Harris
Paula Williams2018-09-05T07:41:46+00:00How would I spot an ideal customer for Dallas Jet International? Anyone buying or selling a business aircraft would benefit [...]
Referral Marketing Example – Hernando County Airport – Kimberly Poppke
Paula Williams2025-01-31T04:42:40+00:00How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to [...]
Referral Marketing – Taylor Greenwood Photography
Paula Williams2025-01-31T04:42:40+00:00How would I spot an ideal customer for Taylor Greenwood Jet Photography? An aircraft broker, dealer, or individual owner who [...]
Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf
Paula Williams2025-01-31T04:42:40+00:00How would I spot the ideal customer for Summit Aviation? Our ideal customer is an individual or organization who is [...]
Referral Marketing – Simple Supply Chain Management – Muhammad Farooq
Paula Williams2025-01-31T04:42:40+00:00How would I the your ideal customer for Simple Supply Chain Management? We create ecommerce solutions that make it easy [...]
Aviation Marketing TV – How to Create a Great Referral Offer
Paula Williams2025-01-31T04:42:41+00:00How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what [...]
Referral Marketing Example – Helivalue$ – Carol Busch
Paula Williams2025-01-31T04:42:39+00:00HeliValue$ - Carol Busch How would I spot an ideal customer for HeliValue$? Anyone who buys or sells, owns [...]
Referral Marketing Example – Randy Schophroester, Air Trek North
Paula Williams2025-01-31T04:42:39+00:00How would I spot your ideal customer for Air Trek North? Our ideal customer lives or works near Lakeville, MN [...]
Referral Marketing Example – AeroStar Training Services LLC – David Santo
Paula Williams2025-01-31T04:42:38+00:00How would I spot your ideal customer for AeroStar? Our ideal customer is an aspiring flight attendant, first officer, or [...]
Referral Marketing in the Aviation Industry
Paula Williams2025-01-31T04:42:38+00:00In advance (and probably after) our Master Class Webinar on Referrals on November 14, we'll be publishing some examples on [...]
Aviation Marketing TV – How to Get More Referrals
Paula Williams2018-09-05T07:41:48+00:00Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or [...]