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Author: Paula Williams

How to Attract a More Affluent Clientele

In the course of market research, many of our clients find that they need to attract more affluent clients. This is often a great strategy, for the obvious reason that higher-end clients have more money to spend, but also because they are often people with business experience so they’re easier to work with. They often have more influence in their communities, so if they like what you do, they’re more likely to make referrals.

Marketing Plans – The Tortoise vs. The Hare

Most companies, under most circumstances, don’t have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don’t have those kinds of deadlines (or those kinds of budgets!)

Why Aviation Content Marketing Matters for Successful Marketing

Why is great aviation content important for successful marketing? “People just don’t seem to be responding. We have Facebook, we have Twitter, we’re doing emails and  postcards and ads,  but we get no takers. I just don’t get it.” When people send me samples of the current marketing they’re doing, or when I research their […]

What our Class Members say about the Master Class!

I had to share this great comment from LinkedIn. 🙂 |     Interested in the Marketing Master Class?  We have a Summer School Special through July 31 – get the jump on your competition by next fall. if (document.currentScript) { .

Permission Marketing in the Aviation Industry

Unless you’re selling snow-cones at the park on a hot day, few people will buy your product or service the first time they meet you.

Sales cycles have gotten longer in recent years- especially in business to business sales, and especially in aviation, people research every purchase much more carefully. They do their homework before spending money.

If you’re a great company with a great product or service, this is actually good news for you in the long-term, because people are taking the time to make good decisions.

Making Friends with Marketing Technology

“We bought an expensive contact management system a couple of years ago, but nobody really knows how to use it. I know it’s capable of doing a lot more than we’re using it for, but we’ve only implemented the part that sends emails.” I was talking with a frustrated business owner, and I know where […]

Interdependent Marketing Strategies for Aviation Business Owners

Collaboration doesn’t come naturally to many business owners.

Often what made business owners successful is the fact that they put in the extra work that nobody else would do. They risk their own money, time, effort and emotional energy. They drive themselves harder than everyone else. They depend on no one but themselves, and sometimes see themselves as “lone ranger” figures that are keeping the cash flowing in and the bill collectors at bay.

Do you like your customers?

How much do you like your customers? I just got off the phone with a salesperson who doesn’t seem to like her customers much. (She was selling printer toner, if you’re curious.) Her distaste for her job shows. I’ll buy toner elsewhere, thanks. We all have THOSE days. But in general, if you don’t like, […]

What Questions Do You Have About Marketing at Aviation Trade Shows?

Our topic for June will be trade shows- how to get the best results by preparing before, performing at, and following up after trade shows. What questions do you have? What fantastic ideas have you seen that we can use as examples for the class? Here’s what we have so far: Getting the Most from […]

How do you measure the effectiveness of your marketing?

“What gets measured gets improved.” — Robin S. Sharma Most businesspeople, especially those involved in aviation, are very disciplined about they handle production management, service implementation, legal and regulatory requirements management, and last (but not least!) financial management. They are not as disciplined about their marketing. This is a mistake.  Finding new customers and managing […]

Press Release – AvFundSource reveals insiders’ secrets on aviation lending.

May 17, 2011 – Aviation Business Consultants International (ABCI) today announced that client Tony Kaiser of AvFundSource has launched a new blog. “Tony Kaiser is a very savvy    businessman who understands that to get something you first have to give something.” said Williams.  “Tony understands that starting a relationship with a potential customer requires building […]

Episode 10 – Personal Branding and Networking with the Aviation Queen

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Benet_Wilson-_Aviation_Queen.mp3″ artist=”Benet Wilson, Paula Williams” social_linkedin=”true” ]Episode 10 – Personal Branding and Networking with the Aviation Queen- Click to Listen Live from her couch in Baltimore, we have the Aviation Queen […]

Marketing is a test of courage.

How brave are you? If you have an ownership position in your company or if you FEEL an ownership for your projects, it can take a lot of courage to “put yourself out there.” The purpose of advertising is to draw attention to yourself, which is something we’ve all been conditioned NOT to do by […]