Need Continuing Education Credits? The Marketing Master Class Fits the Bill
If you need professional education credits (called PDUs by the Project Management Institute an CEUs by many other professions) consider our Marketing Master Class.
The Master Class is convenient because you don’t have to travel and show up in a classroom, but it IS serious education.
Making Friends with Marketing Technology
“We bought an expensive contact management system a couple of years ago, but nobody really knows how to use it. I know it’s capable of doing a lot more than […]
Interdependent Marketing Strategies for Aviation Business Owners
Collaboration doesn’t come naturally to many business owners.
Often what made business owners successful is the fact that they put in the extra work that nobody else would do. They risk their own money, time, effort and emotional energy. They drive themselves harder than everyone else. They depend on no one but themselves, and sometimes see themselves as “lone ranger” figures that are keeping the cash flowing in and the bill collectors at bay.
Do you like your customers?
How much do you like your customers? I just got off the phone with a salesperson who doesn’t seem to like her customers much. (She was selling printer toner, if […]
What Questions Do You Have About Marketing at Aviation Trade Shows?
Our topic for June will be trade shows- how to get the best results by preparing before, performing at, and following up after trade shows. What questions do you have? […]
How do you measure the effectiveness of your marketing?
“What gets measured gets improved.” — Robin S. Sharma Most businesspeople, especially those involved in aviation, are very disciplined about they handle production management, service implementation, legal and regulatory requirements […]
Press Release – AvFundSource reveals insiders’ secrets on aviation lending.
May 17, 2011 – Aviation Business Consultants International (ABCI) today announced that client Tony Kaiser of AvFundSource has launched a new blog. “Tony Kaiser is a very savvy businessman who […]
Episode 10 – Personal Branding and Networking with the Aviation Queen
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/Benet_Wilson-_Aviation_Queen.mp3″ artist=”Benet Wilson, Paula Williams” social_linkedin=”true” […]
Marketing is a test of courage.
How brave are you? If you have an ownership position in your company or if you FEEL an ownership for your projects, it can take a lot of courage to […]
You’re the Pilot In Command of your company, ABCI is Your Marketing CoPilot
You know your product and your business better than anyone. We respect and support your success by providing a range of service levels to meet your needs. Our services complement your unique strengths and priorities to get you where you want to go.
Convenience is for customers – The intersection of marketing, sales and customer service
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] It always amazes me how many […]
Looking for awesome examples of LinkedIn use from the Aviation community
I’m researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool.
Here’s the agenda so far:
* Reasons to be on LinkedIn
* Market research using LinkedIn
* Ethically “stalking” your ideal clients
* Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals)
* Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies)
* Aviation groups on LinkedIn
* Group Etiquette
* Linked In Questions/Answers
* Buttons and Widgets for your website
* Is the paid version worth getting?
Please let me know if you know of any:
* Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it’s perfectly okay to nominate yourself.)
* Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it’s perfectly okay to nominate your own company.)
* Questions, tips, tricks, and pet peeves about using LinkedIn.
* You don’t have to be a member of the Master Class to share your thoughts and possibly be featured.
Thanks for your help!
LinkedIn Success Stories – Brad Elliott, Showalter Flying Service
In response to my appeal this morning for LinkedIn success stories, I got this fantastic response from Brad Elliott.
I thought I’d share it with you.
Despite What They Tell You, It Takes Energy to Make Sales.
There are many marketing “experts” out there who claim that you can make sales as easily as breathing. I actually dove into my Junk Mail folder this morning to do […]
Podcast Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs
Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs – Click to Listen Also available on iTunes and Blog Talk Radio. Jason Marrs, the author of the book […]
Is It Possible to Sell A Product Without Spending Money on Marketing?
Next in our series on the Sixteen Monumental Secrets of Guerilla Marketing
Secret #6 comes as a surprise to many people: Your finances: some wise investment in marketing
You’ve seen ads and received emails that promise “free publicity” and “free marketing.” Social media consultants will tell you you can promote your products and services through social media for free.
Your Marketing CoPilot – Powerful, Cost-Effective Marketing for Business Aviation
ABCI developed Your Marketing CoPilot, a range of services provide cost-effective, common-sense, powerful solutions that provide real results to aviation companies. We provide a range of free and paid services to meet the range of needs your company may have.
Building Reputation and Credibility with Aviation Branding
Aviation branding is often misunderstood – and therefore a lot more expensive (and less effective) than it could be. Definition – Branding Entire process involved in creating a unique […]
What Questions Do You Have About Pricing Strategy?
Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs Scheduled to air on BlogTalkRadio and iTunes on April 25, 2011. Now accepting questions! What would YOU like to […]
Twenty Marketing Weapons? Seriously?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Diversity leads to stability. But how […]