Convenience is for customers – The intersection of marketing, sales and customer service
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] It always amazes me how many people expect me (a customer) to jump through hoops for the privilege of giving them my money. Utilities and government agencies are famous for this, […]
Looking for awesome examples of LinkedIn use from the Aviation community
I’m researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool.
Here’s the agenda so far:
* Reasons to be on LinkedIn
* Market research using LinkedIn
* Ethically “stalking” your ideal clients
* Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals)
* Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies)
* Aviation groups on LinkedIn
* Group Etiquette
* Linked In Questions/Answers
* Buttons and Widgets for your website
* Is the paid version worth getting?
Please let me know if you know of any:
* Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it’s perfectly okay to nominate yourself.)
* Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it’s perfectly okay to nominate your own company.)
* Questions, tips, tricks, and pet peeves about using LinkedIn.
* You don’t have to be a member of the Master Class to share your thoughts and possibly be featured.
Thanks for your help!
LinkedIn Success Stories – Brad Elliott, Showalter Flying Service
In response to my appeal this morning for LinkedIn success stories, I got this fantastic response from Brad Elliott.
I thought I’d share it with you.
Despite What They Tell You, It Takes Energy to Make Sales.
There are many marketing “experts” out there who claim that you can make sales as easily as breathing. I actually dove into my Junk Mail folder this morning to do some research for this article. Along with a message that promises I can lose weight while eating candy and sleeping (something I’ve never managed to […]
Podcast Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs
Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs – Click to Listen Also available on iTunes and Blog Talk Radio. Jason Marrs, the author of the book No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity Jason’s wife works in health […]
Is It Possible to Sell A Product Without Spending Money on Marketing?
Next in our series on the Sixteen Monumental Secrets of Guerilla Marketing
Secret #6 comes as a surprise to many people: Your finances: some wise investment in marketing
You’ve seen ads and received emails that promise “free publicity” and “free marketing.” Social media consultants will tell you you can promote your products and services through social media for free.
Your Marketing CoPilot – Powerful, Cost-Effective Marketing for Business Aviation
ABCI developed Your Marketing CoPilot, a range of services provide cost-effective, common-sense, powerful solutions that provide real results to aviation companies. We provide a range of free and paid services to meet the range of needs your company may have.
Building Reputation and Credibility with Aviation Branding
Aviation branding is often misunderstood – and therefore a lot more expensive (and less effective) than it could be. Definition – Branding Entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a […]
What Questions Do You Have About Pricing Strategy?
Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs Scheduled to air on BlogTalkRadio and iTunes on April 25, 2011. Now accepting questions! What would YOU like to ask about setting prices, winning price wars, and other pricing considerations? Jason Marrs, the author of the book No B.S. Price Strategy: The Ultimate No […]
Twenty Marketing Weapons? Seriously?
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Diversity leads to stability. But how much diversity is too much? When it comes to marketing, it’s quite a bit. We’re continuing our series of articles on each of Jay’s Sixteen […]
Episode 8 – Surviving a Startup, and Balancing Art with Business
Episode 8 – Surviving a Startup, and Balancing Art with Business -An Interview with Taylor Greenwood Striking images that sell airplanes have propelled Taylor Greenwood from startup to success in about four years. Topics we cover in this conversation: Breaking into the aviation industry rather than being a “native.” The importance of a methodical, consistent […]
Guerilla Marketing Secret – Patience (and a Great Marketing Funnel!)
This is a guerilla marketing tactic that has an even better adaptation for aviation marketing! I don’t believe in love at first sight. In fact, you may remember from one of my earlier posts that I’d known my husband for 10 years before we got married, and we were engaged for more than a year. […]
Your Secret Weapon: Commitment to Your Marketing Plan
We’ve been discussing Jay Conrad Levinson’s classic Guerrilla Marketing and breaking down Jay’s Sixteen Monumental Secrets of Guerrilla Marketing. Secret Number Two is this – Your Secret Weapon – Commitment to Your Marketing Plan We have said many times that a consistent marketing plan is far superior to what we call “random acts of marketing.” […]
Episode 6 – The Benefits of a System Automating Your Marketing
Topics we cover in this conversation:
* Why a system is important, even (or especially) for small businesses who don’t have any money to waste.
* How Henry Ford didn’t invent the automobile, but became successful by automating the process
* How “slacking off” after the sale is why businesses (and marriages!) often fail
* How most businesses become overwhelmed with the first three phases:
Building Trust and Confidence – A Foundation of Aviation Marketing
We mentioned that we would be covering some of the principles of Jay Conrad Levinson’s classic Guerilla Marketing as they relate to aviation.
Episode 5 – New Ideas, Outrageous Marketing, and Improving the Industry – – An Interview with Chase Larabee
Chase Larabee is a 22-year-old entrepreneur that started AllFBO and is working on the premier of PilotAway. Chase comes from an Information Technology background and brings new ideas and ways of doing things to an industry that is supportive and friendly but not always the quickest to embrace novelty.
Topics we cover in this conversation:
* Many people don’t realize that their companies are listed on many social media sites whether they realize it or not.
* Joint ventures as a fast and powerful way to jump start a new business idea.
* How nontraditional advertising is sometimes the best way to get the most effective attention at the lowest cost.
* Twitter as a powerful tool rather than a frivolous waste of time – it’s all about the purpose & planning.
The Sixteen Monumental Secrets of Guerilla Marketing
Jay Conrad Levinson’s Guerilla Marketing is now in its fourth edition. It’s one of my favorite marketing books because it starts from the assumption that you have more creativity than money. Whether or not that’s true, it opens up a lot of possibilities that break through the traditional barriers that keep big businesses big and […]
Episode 4 – On Teaching, Passion, and Overcoming Your Fear – Interview with Susan C. Friedenberg
Scheduled to air on BlogTalkRadio on March 7, 2011. Episode 4 – On Teaching, Passion, and Overcoming Your Fear Susan Friedenberg went from hiding in the galley while making safety announcements as a flight attendant to being an avid speaker, blogger on the popular Forbes Wheels Up series, entrepreneur, sought-after instructor of flight-attendant training and […]
Episode 3 – NBAA Serving Many Different “Customer” Types – An Interview with Jason Wolf
Episode 3 – NBAA, Serving Many “Customer” Types Jason Wolf, the director of Internet Communications for NBAA, has some different marketing challenges than most of us. Individuals and companies that join the National Business Aviation Association (NBAA) come from a variety of backgrounds and for many different reasons. Keeping all of them informed in the […]
Being the Best in Your Business Isn’t Good Enough
Bob Bly is a famous advertising writer, the author of the Copywriter’s Handbook, and a teacher of several of the courses at AWAI, a writer’s group I belong to. I’ve always respected his work. Here’s a great quote from Bob: Most people, when they go into a business, think that if they aregood at what […]