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Author: Paula Williams

Your Secret Weapon: Commitment to Your Marketing Plan

We’ve been discussing Jay Conrad Levinson’s classic Guerrilla Marketing and breaking down Jay’s Sixteen Monumental Secrets of Guerrilla Marketing. Secret Number Two is this – Your Secret Weapon – Commitment […]

Episode 6 – The Benefits of a System Automating Your Marketing

Topics we cover in this conversation:

* Why a system is important, even (or especially) for small businesses who don’t have any money to waste.
* How Henry Ford didn’t invent the automobile, but became successful by automating the process
* How “slacking off” after the sale is why businesses (and marriages!) often fail
* How most businesses become overwhelmed with the first three phases:

Episode 5 – New Ideas, Outrageous Marketing, and Improving the Industry – – An Interview with Chase Larabee

Chase Larabee is a 22-year-old entrepreneur that started AllFBO and is working on the premier of PilotAway. Chase comes from an Information Technology background and brings new ideas and ways of doing things to an industry that is supportive and friendly but not always the quickest to embrace novelty.

Topics we cover in this conversation:

* Many people don’t realize that their companies are listed on many social media sites whether they realize it or not.
* Joint ventures as a fast and powerful way to jump start a new business idea.
* How nontraditional advertising is sometimes the best way to get the most effective attention at the lowest cost.
* Twitter as a powerful tool rather than a frivolous waste of time – it’s all about the purpose & planning.

What’s it like to work with ABCI?

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Is Podcasting an Effective Marketing Channel?

Aviation Podcast Tip Sheet

We had a client ask us if producing a podcast would be a good alternative to a blog for marketing purposes.

A podcast is simply a regular series of audio (or audio and video) messages delivered over the Internet, sometimes using popular tools like iTunes. The reason it’s called a podcast is because people commonly access podcasts using their iPods or other MP3 player.

Reasons we think podcasting is worth looking into –

Bribes for Friends – A Sound Marketing Strategy?

Having 1000 “friends” gotten this way renders your social media account almost useless. You have no reason to believe any of these people are any more interested in your product or service than the general public, so you can’t expect them to respond to your questions or suggestions. You can’t ask them what you think about a potential product development. You can’t count on any significant percentage of them buying your product or referring you to others.