YMC square Is Podcasting an Effective Marketing Channel?

Episode 1 – Marketing to the Skeptical Interview with John Williams of ABCI. Topics include – what it’s like to be in business with his wife, how we work together, why he hates Facebook, and how to market to people who don’t like to be marketed to.

This will be appropriate, because I’m interviewing my husband John, on Valentine’s Day! John is the perfect “skeptical” customer, so it’s great to run marketing ideas by him. Articles on the topic: The Highly Evolved B.S. Meter of the 21st Century Consumer on Forbes Wheels Up!

dsc 0010 Marketing to the Skeptical An Interview with John Williams

John Williams, MBA John has been in the consulting business for twenty years. He has managed startup companies and started major divisions of large international corporations. He has spent thirty-four years in the aviation industry, several as a Part 135 pilot. He recently retired as a Senior Aviator from the United States military, where he served as a helicopter pilot in the Air Force and the U.S. Army. John has an Executive MBA from the University of Utah with an emphasis in International Business and Finance, and a degree in Business Administration from Golden Gate University in Business Administration with additional studies in Electrical Engineering, Chemical Engineering, Mathematics and Physics. John.Williams (at) AviationBusinessConsultants.com