Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Introducing – Aviation Marketing Project Workshops!
Free for our Aviation Marketing Lab Insiders, and a great value for everyone else. We're introducing our Project Workshops. They're not "Do It Yourself," and they're not "Done For You," they're "Done With You," [...]
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting as giving advice to help someone solve a problem or do things more efficiently, that's [...]
Three Aviation Direct Mail Campaigns To Plan for 2021
2020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it hasn't changed the fundamentals- every campaign still needs a great list, offer and presentation! In [...]
Social Media Tips from Aviation Sales and Marketing Pros
Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John Chvatal of Trinity Aviation Solutions, and Mickey Gamonal of Gamonal Tutors share their favorite social [...]
Aviation Consulting – How to Get Booked!
Why is it that when you say "Free Consultation" your prospects think you said "High Pressure Sales Pitchfest?" We blame our friends in the Time Share Industry. Regardless of HOW that all [...]
Member Highlight – Sue Stinson, Director of Business Development for Motive Learning
I got to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation industry, plus aviation marketing (of course!) and even about being an extra in the movies! [...]
Why Aviation Industry Professionals Need Sales Skills
Many aviation professionals would rather scrub oil off the hangar floor than sell. Which I totally understand - it certainly wasn't MY favorite thing to do when I started my own company. And I almost [...]
Book Club Discussion – The Marketing Book by Jason McDonald
Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing Five discovery paths prospects may use to find you The weirdest disclaimer we've ever seen! [...]