Building a Luxury Aviation Brand with Steffany Kisling of SkyAngels
Paula Williams2019-06-22T00:26:27+00:00How does an luxury aviation brand get started? My three takeaways from our conversation: A great CEO will do whatever [...]
April 2019
September 2018
AMHF 0150 – New Customer Onboarding Process
ABCI Admin2018-09-28T02:44:15+00:00How do we get more customers to be happy enough to be working with us that they give us more [...]
November 2016
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
Paula Williams2021-05-30T07:21:06+00:00I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]
October 2016
AMHF 0053 – How to Respond to a Low-Priced Competitor
Paula Williams2024-09-06T04:12:46+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0053.mp3" title="Dealing with a Low-Priced Competitor" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Have a competitor that offers the same [...]
AMHF 0052 – Short, Medium and Long-Term Aviation Marketing Investments
Paula Williams2024-09-06T04:12:45+00:00Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
August 2016
AMHF 0045 – How to Justify a Higher Price for Aviation Products & Services
Paula Williams2021-05-30T07:22:04+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
AMHF 0043 – Premium Pricing to Qualify Prospects
Paula Williams2020-05-12T05:49:56+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0043.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] Marketing and sales pros often fear that premium pricing - or charging more [...]
May 2016
Branding Mishaps – and the Insider Circle
Paula Williams2018-09-05T07:46:31+00:00Why we changed the name! When a marketing company admits that the branding of one of their products is [...]
AMHF 0030 – Art as Voodoo and Visual Marketing
Paula Williams2020-05-12T05:49:29+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0030.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] Graphics and visual design are important. Photography is important. We've said [...]
December 2015
Brand Advertising versus Direct Response Advertising for Aviation
ABCI Admin2020-03-21T07:01:25+00:00"So, what's wrong with building your brand? You have to get your name out there, you know. Not every interaction [...]
April 2014
If The Purpose of Your Ad is to “Get Your Name Out There,” Don’t Waste Your Money!
Paula Williams2018-09-05T07:41:08+00:00"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
February 2014
Product Packaging – Presenting Your Product to a New Customer
Paula Williams2022-11-10T23:57:11+00:00Packaging your Aviation Product or Service Whether you sell service packages, charter flights, insurance, software, or books; the way you [...]
Four Things to Consider when Choosing a Marketing Company
Paula Williams2018-09-05T07:41:17+00:00If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
January 2014
Product Packaging – “What’s In the Box?”
Paula Williams2018-09-05T07:41:18+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
November 2013
Four Great Holiday Campaigns for Aviation Companies – And One Bad One
Paula Williams2018-09-05T07:41:20+00:00Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for [...]
October 2013
Three Marketing Horror Stories
Paula Williams2020-12-29T07:20:07+00:00Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
August 2013
Why Aviation Companies Need to Tell Great Stories
Paula Williams2021-01-12T22:33:25+00:00Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
July 2013
Avoiding Bad Publicity Slip-Ups
Paula Williams2018-09-05T07:41:25+00:00Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
June 2013
Excluding Customers You Don’t Want
Paula Williams2018-09-05T07:41:26+00:00On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]
April 2013
Top 10 Tips from Best Company Pages on LinkedIn
Paula Williams2018-09-05T07:41:28+00:00Here's some great advice about extending the reach of your company pages on LinkedIn. LinkedIn is one of the most [...]