Why is intellectual property important in aviation marketing? Or, to put it another way, let's say you're a speaker, author, [...]
How do we get more customers to be happy enough to be working with us that they give us more [...]
Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff! We'll talk about: Low Tech [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0069_-_Brochures.mp3" title="Appallingly Boring Aviation Brochures" social_linkedin="true" ] Most aviation marketing brochures are appallingly boring. Don't spend valuable advertising budget [...]
Postcards in aviation advertising - big ideas from this week's episode: [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0068.mp3" artist="Paula & John Williams" social_linkedin="true" ] Postcards [...]
Now is the very best time to take a step back from the day-to-day craziness of an aviation sales [...]
Aviation is addicted to checklists. And they're a great sales tool! In yesterday's podcast, John and I talked about strategies [...]
Just like any smart portfolio, your aviation marketing assets should include short, medium and long-term marketing investments. [smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0052.mp3" title="AMHF [...]
[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0045.mp3" social="true" social_twitter="true" social_facebook="true" social_linkedin="true" ] How to Justify a Higher Price - You don't have to have a [...]
[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0031.mp3" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] So, we all know how hard it is to capture someone's [...]
Here's the recording from this free Webinar: A few of the resources we discussed: Ideal sizes for social media [...]
After last week's episode, we received lots of comments from people advocating . . . (drumroll, please) PRINT media for [...]