Three Ways Aviation Professionals can Use a Retargeting or Recapture campaign to sell more stuff!
We’ll talk about:
- Low Tech retargeting! No tech skills needed!
- Example Retargeted Campaign – Swipe & Deploy
- Our Favorite Web Retargeting Tools – Which are worth the money? (We compare Adroll and Perfect Audience with the pros and cons of each.)
We answer great questions from participants as well!
Note – I am actually using the Valentine’s Day Recapture campaign outlined in this video – results reported below.
Recapture Campaign – Results
Score card – 2/16/2017
February 7- Sent Packages
February 15 -Early Responses
- Received one referral from a person who received a package (Coincidence? I don’t THINK so!)
Got a call from another package recipient who asked a technical question, then asked us for a recommendation on how to fix a problem with his website. Analysis and recommendations in progress. . . .
February 16 -Sales Calls, Round 1
- Made calls to the 20 package recipients to set up consultation appointments. Left 15 voicemail + email messages
- Talked with 3 human beings, 2 completely unreachable/unfindable.
- 5 bounced emails, people apparently no longer working where they were when they were clients.
- One found via LinkedIn, sent a message.
- Eliminated 5 companies/contacts from the list because they have merged, been acquired, or our contact is no longer there.
- Received 2 responses with requests to set up a consultation.