Book Club Discussion – Renegade Marketing by Drew Neisser
Paula Williams2024-09-30T18:16:21+00:00Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing [...]
September 2024
February 2024
Aviation Marketing Checklists – There’s Brilliance in the Basics
Paula Williams2024-02-04T00:32:14+00:00Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to [...]
January 2024
Marketing, Education and Aviation – What’s the Connection?
Paula Williams2024-01-17T00:54:09+00:00From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like [...]
September 2023
SEO For FBOs How to Get Found by Dispatchers, Travel Planners, Pilots & Principals
Paula Williams2023-09-08T20:40:15+00:00Many of our clients have been getting solicitations from SEO vendors that are, shall we say, somewhat less than [...]
August 2023
Book Club Discussion – Masterful Marketing by Alan Weiss and Lisa Larter
Paula Williams2023-08-26T22:58:51+00:00It's the middle of summer, so it's hard to get a lot of reading done, but here's one that was [...]
May 2023
Misconceptions About “the Affluent”
Paula Williams2023-05-15T02:02:09+00:00Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
October 2022
Aviation Marketing Mythbusting – Do Ads Have to Be Glamorous to Be Effective? Hint – No.
Paula Williams2022-10-21T23:48:37+00:00Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation [...]
August 2022
Wins Wednesday – Marketing Maturity Checklists & Worksheets
Paula Williams2022-08-11T06:59:05+00:00The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
February 2022
“Disney Style” Marketing with Vance Morris
Paula Williams2022-02-14T17:22:39+00:00We were thrilled to have Disney alumni and GKIC Marketer of the Year Vance Morris join us for this week's [...]
January 2022
Discussion – Our Goals for 2022
Paula Williams2022-01-17T01:05:33+00:00John, Paula and Mickey talk with Mark Parry of Global Aircraft Group, Dwight Cox of Air Tankers and Trish [...]
Wins Wednesday – Aviation Marketing and the Pilot Shortage
Paula Williams2022-01-13T01:56:04+00:00Aviation companies are always adapting to current events - a market that's bad for someone is a great market for [...]
July 2021
Should I Raise My Prices?
Paula Williams2021-07-26T00:54:37+00:00Nobody likes to raise prices, but many of our clients have found that the economics of their business model has [...]
December 2020
Aviation Marketing Strategy and Planning for 2021
Paula Williams2020-12-06T02:13:05+00:00You need to put together a strategy, plan, goals, and budget for the shiny new year of 2021. We can [...]
October 2020
Three Aviation Direct Mail Campaigns To Plan for 2021
Paula Williams2020-10-19T21:29:11+00:002020 has changed a lot of things, including the tools we use to reach out to prospective customers. But it [...]
March 2020
Aviation Marketing in the Age of Covid 19
ABCI Admin2021-05-30T07:10:42+00:00"The coronavirus" is all people are talking about these days, in airports, FBOs, coffee shops, flight schools . . . [...]
February 2020
Aviation Marketing Problems – Nobody Wants My Freebie!
Paula Williams2021-04-08T06:04:11+00:00One of the aviation marketing problems we run into frequently - what do you do when nobody wants your Freebie? [...]
November 2019
Marketing for Brokers and Consultants – Ideas for Promo Videos
Paula Williams2021-05-31T00:01:25+00:00Marketing for Brokers and Consultants - Ideas for Promo Videos Many of our clients hesitate to use video because they [...]
August 2019
Aviation Advertising – Interview with Stephen Linebaugh and Adam Usina
Paula Williams2024-10-04T05:53:55+00:00This week we’re talking about aviation advertising opportunities with Stephen Linebaugh and Adam Usina of PartsBase Now, we’ve talked in [...]
March 2019
Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Paula Williams2021-05-30T07:14:16+00:00Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very [...]
January 2019
Aviation Marketing Strategies – Goals & Baselines for 2019
Paula Williams2019-01-14T06:40:08+00:00It may be ten customers a day, a week, a month or a year, depending on your business model. But ten customers is all you need for your business to prosper. And it's a lot easier to focus on ten in a sincere, reasonable way than it is to focus on a nameless, faceless mass of hundreds or thousands of imaginary customers.