Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2023-03-06T21:36:27+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
January 2023
“Air Force Men Make Great Housewives”
Paula Williams2023-01-04T00:51:23+00:00When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]
December 2022
Book Club Discussion – Content Inc. by Joe Pulizzi
Paula Williams2022-12-19T18:36:42+00:00The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
November 2022
How to Maximize Your Aviation Marketing Investments
Paula Williams2022-11-26T05:29:59+00:00Trade shows and magazines have gotten more expensive, the competition for your products and services has gotten stiffer, and [...]
June 2022
Aviation Marketing Fundamentals – Podcasting
Paula Williams2022-10-07T23:54:44+00:00“People are really listening and want to consume all of the content that is there and available. There’s a [...]
May 2022
Aviation Marketing Fundamentals – YouTube Channel Management & Promotion
Paula Williams2022-05-30T01:59:15+00:00"YouTube is, at the end of the day, a search engine... that's why Google bought it." Jake Paul Imagine [...]
March 2022
Aviation Broadcasting – Podcasting, YouTube Channels and Video Marketing
Paula Williams2022-03-14T22:28:31+00:00"Publicity can be terrible. But only if you don't have any." -Jane Russell If you could have your very [...]
June 2021
Video + SEO = A Powerful Aviation Marketing Combination
Paula Williams2021-06-16T17:34:25+00:00When we collaborate on video projects with clients, they are often surprised to see that their Search Engine Optimization [...]
Introducing – Our Aviation Video Promo Workshop
Paula Williams2021-06-09T15:59:45+00:00You probably already know that video gets better marketing results than text or still images, or pretty much anything short [...]
May 2020
Aviation Marketing and Covid 19 – Interview with Max Trescott
Paula Williams2020-12-31T23:27:52+00:00How will Covid 19 impact marketing for flight schools and flight instructors? What can they do NOW to keep flying [...]
December 2019
Video Marketing Ideas for FBOs
Paula Williams2021-05-30T07:05:25+00:00Marketing ideas for FBOs don't always have to be expensive to produce. Promo videos don't have to be Hollywood-produced red-carpet [...]
November 2019
Marketing for Brokers and Consultants – Ideas for Promo Videos
Paula Williams2021-05-31T00:01:25+00:00Marketing for Brokers and Consultants - Ideas for Promo Videos Many of our clients hesitate to use video because they [...]
October 2019
Three Effective Flight Plans for Aviation Promo Videos
Paula Williams2020-05-12T05:57:34+00:00This year at #NBAA19, video was EVERYWHERE. There were big screens all over the convention center, and NBAA had video [...]
June 2019
Questions about Aviation Video Marketing
Paula Williams2021-01-12T23:26:20+00:00Aviation Video Marketing is getting a lot of attention this year, and for good reasons! More of our customers have [...]
February 2017
AMHF 0072 – How to Use Live Video as an Aviation Marketing & Sales Tool
Paula Williams2021-04-08T06:02:46+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0072_-_Live_Video.mp3" ] Video has always been great for aviation marketing, but some recent changes in social media have made [...]
November 2016
How do I follow up after Aviation Trade Shows?
Paula Williams2018-09-05T07:45:43+00:00We created this free webinar as an illustration of a marketing campaign, but also to answer these questions about the [...]
July 2016
Webinar – Aviation Marketing Technology – What’s New and What Works
Paula Williams2018-09-05T07:46:28+00:00Technology is a Great Servant but a Poor Master! There are many shiny new technologies that sales and marketing professionals [...]
June 2016
AMHF 0036 – Aviation Trade Show Marketing Secrets
Paula Williams2021-03-29T15:56:08+00:00The biggest aviation trade show marketing secrets are not really secrets. In fact, it's those very things that you think [...]
AMHF 0035 – Book Club – Pam Hendrickson’s The Art of Impact
Paula Williams2020-05-12T05:49:45+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_0035_-_Book_Club.mp3" title="Book Club - Pam Hendrickson's The Art of Impact" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] There are some [...]
AMHF 0034 – Trade Shows – Distant Early Planning
Paula Williams2020-05-12T05:49:44+00:00[smart_track_player url="http://traffic.libsyn.com/aviationmarketing/AMHF_34.mp3" title="Trade Shows - Distant Early Planning!" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Trade shows are a huge, and [...]