Tragic Sales Mistake – Bad Qualifying

John and I have this little problem. We have trouble taking off our “sales coach” hats.

You know how, if you’ve ever waited tables you have a hard time switching that off and not passing judgement when you go out to a restaurant as a customer?

Sometimes you just want to take the waitress under your wing and say, “listen, you can save yourself 47 thousand steps a day if you just change the way do this one thing?

And of course, we teach the Aviation Sales Fundamentals course and we coach our clients on how to make more sales.

And sometimes that coach hat just finds itself stuck on your head!

So, John had an experience with someone he’s trying to buy computer software from.