What kind of response should I get from my podcast? Will I be famous? Will I get rich? Will I sell a ton of products and services?

Short answer – no. Long answer? Yes!

First, we cover some of the basics of metrics in the world of Podcasting.

  • Nielson Ratings on TV
  • AAM Alliance for Audited Media Print Circulation  for magazines and newspapers
  • IAB Interactive Advertising Bureau Tech Lab.

One of the primary statistics for podcasts – how many downloads within the first 7 days of an episode’s release.

One of the great things about aviation is that less than 1% of the population is even involved in the aviation industry.

Are we going to get rich or famous by becoming “influencers” selling advertising on our podcast? No.

Do we get lots of clients that way? Yep!