Book Club Discussion – Brand Storytelling by Miri Rodriguez
Paula Williams2023-08-23T21:57:44+00:00We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
July 2023
June 2023
Interview with AIN’s Chad Trautvetter – Aviation Trade Show Publicity And How To Get More of It!
Paula Williams2023-06-30T21:46:29+00:00Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Paula Williams2023-06-03T20:16:52+00:00Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
May 2023
At what point is my company big enough to consider working with an aviation marketing agency?
Paula Williams2023-05-31T02:50:51+00:00For about half of the aviation companies we work with, we are the first marketing agency they've worked with. [...]
April 2023
Book Club Discussion – Marketing Made Simple by Donald Miller
Paula Williams2023-05-28T01:18:59+00:00Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]
March 2023
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Thinking About How AI Will Impact Business Aviation Marketing
Paula Williams2023-02-12T12:01:22+00:00How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
Paula Williams2023-02-05T01:21:44+00:00This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
Paula Williams2023-02-27T07:43:33+00:00We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
Prospecting Workshop – Live Preview February 15, 2024
Paula Williams2024-03-25T20:00:37+00:00How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? What’s the [...]
January 2023
Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2024-09-13T23:20:59+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
Paula Williams2023-01-07T05:18:48+00:00"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
December 2022
John and Martha King Will Join Us For Our Book Club Discussion
Paula Williams2023-01-25T20:01:41+00:00John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
Book Club Discussion – Content Inc. by Joe Pulizzi
Paula Williams2022-12-19T18:36:42+00:00The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
Book Club Discussion – Hook Point by Brendan Kane
Paula Williams2022-12-04T09:24:48+00:00Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most [...]
November 2022
Aviation Marketing Update – What The Heck is Up With Twitter?
Paula Williams2022-11-15T23:23:23+00:00🐦 What the heck is up with Twitter? 🐦 Should we be staying on Twitter? 🐦 Should we be [...]
October 2022
Free Workshop – Powerful “About Us” Pages That Sell!
Paula Williams2022-11-02T00:55:08+00:00Would you make a major purchase without checking out the company first? Probably not! [...]
September 2022
Skunkworks Part III – How to Be Your Own Skunkworks Project!
Paula Williams2022-09-23T00:03:52+00:00You can't count on HR or any company to create your ideal future. Only you can do that. Your [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
Paula Williams2022-09-22T00:03:28+00:00If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]
Skunkworks Part II – How to Get Away With Stuff At Work (Our Story!)
Paula Williams2022-09-18T12:00:41+00:00"Quiet Quitting," or employees' responses to being bored, frustrated, burned out and otherwise unhappy at work is nothing new. [...]