Is it Immoral to Be Wealthy?
Paula Williams2021-11-22T17:45:35+00:00“Nobody ever got rich by being honest.” This quote was pronounced by Danny DeVito's irascible character in the very [...]
November 2021
October 2021
Book Club Discussion – Sticky Branding with Jeremy Miller
Paula Williams2022-01-17T20:56:40+00:00Author Jeremy Miller joins Mickey Gamonal, John and Paula Williams, Tylor Hall and Hal Stephens to discuss his book, [...]
A Fractional Aviation Marketing Department
Paula Williams2021-10-04T18:06:34+00:00ABCI is a Fractional Marketing Department for Aviation Companies That creates a custom, detailed response for each customer. [...]
September 2021
Book Club – Do I Make Myself Clear? A Practical Guide To Writing Well in the Modern Age
Paula Williams2022-01-17T20:52:03+00:00John and I discuss the international bestseller by Sir Harold Evans - Do I Make Myself Clear? A practical [...]
July 2021
Book Club Discussion – The Founders’ Mentality
Paula Williams2022-01-17T21:09:31+00:00We talk with two serial founders of aviation companies about the book, The Founders' Mentality.Tylor Hall has started multiple MRO [...]
Wins Wednesday – The Gossip Page!
Paula Williams2021-07-26T23:35:52+00:00Our very own "Page Six" with the latest gossip about aviation sales and marketing professionals! Here's what our Insiders are [...]
June 2021
Book Club – Brand Identity Breakthrough by Gregory V. Diehl
Paula Williams2022-01-17T21:07:00+00:00There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of [...]
May 2021
Book Club Discussion – Marketing 4.0 by Philip Kotler
Paula Williams2022-01-17T21:15:38+00:00Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. [...]
March 2021
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
Paula Williams2022-01-17T21:20:49+00:00John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences [...]
Interview with Annamarie Buonocore, InFlightUSA and BizAvJetUSA Magazines
Paula Williams2021-03-07T13:01:27+00:00Annamarie is the editor of InflIght USA and BizAvJets USA magazines. We talk about what's changed with publishing, and how [...]
February 2021
Book Club Discussion- Trust, Belief, Influence and Rapport
Paula Williams2022-01-17T21:26:12+00:00The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
January 2021
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Paula Williams2024-09-03T18:54:51+00:00Not one of our best technically-produced episodes, and a great example of things we need to fix when [...]
November 2020
Book Club Discussion – The Direct Mail Revolution by Bob Bly
Paula Williams2021-04-30T23:01:48+00:00It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
October 2020
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2022-01-17T21:32:21+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
September 2020
Member Highlight – Sue Stinson, Director of Business Development for Motive Learning
Paula Williams2021-05-30T07:12:21+00:00I got to sit down with the very busy Sue Stinson and talk about learning management systems in the aviation [...]
Book Club Discussion – The Marketing Book by Jason McDonald
ABCI Admin2020-09-27T00:55:56+00:00Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]
Member Highlight – Ashley Granada, Marketing Coordinator & Community Fundraiser
Paula Williams2021-05-30T07:07:22+00:00Ashley won our scholarship for 2020, and has been busy this year! This video features some of her motion graphics, [...]
August 2020
Member Highlight – Hakar Torres and Air Market Group
Paula Williams2020-09-04T01:08:58+00:00Hakar Torres could have been a watermelon or a rattlesnake, but by great good fortune, he analyzes publicly traded aviation [...]
Who Inspired You? (In Aviation, Business, Marketing . . . )
Paula Williams2021-05-30T06:20:22+00:00Every successful person was inspired by at least one other successful person. We asked our members who inspired them - [...]
July 2020
Book Club Discussion – the Seven Habits of Highly Effective People
Paula Williams2022-12-26T16:51:27+00:00Five aviation marketing professionals discuss the classic by Steven Covey - we share our favorite habits, and what's changed since [...]