Marketing Strategies – Approaching Your Top Ten Most Desired Customers
Paula Williams2018-09-05T07:41:04+00:00This one of the most powerful marketing strategies that we share with all of our clients early in the process [...]
July 2014
LinkedIn for Aviation Marketing – Video Excerpt
Paula Williams2025-01-31T04:42:03+00:00Using LinkedIn for Aviation Marketing is a smart move- LinkedIn is the most respected social media platform used by aviation [...]
Social Media Survey of Aviation Professionals – Results and Recommendations
Paula Williams2025-01-31T04:42:47+00:00ABCI (Aviation Business Consultants International) conducted a social media survey of aviation professionals, which concluded on July 11, 2014. The [...]
“Is it worth upgrading an account to LinkedIn Business, Business Plus or Executive?”
Paula Williams2025-01-31T04:43:00+00:00Here's a question we received AFTER our LinkedIn webinar this week- it's a good one, and I wish we had [...]
June 2014
Targeted Marketing – Making the Most of a Short Prospect List
Paula Williams2021-04-30T23:02:11+00:00Most marketing companies place a lot of emphasis on advertising and acquiring as many leads as possible. This is a [...]
Does your company rely on email marketing? Read this to avoid steep fines. . .
Paula Williams2025-01-31T04:43:00+00:00Obtaining explicit consent for email marketing has become more important than ever. Even if you have been following best practices [...]
Aviation Marketing Checklists – Don’t Take Off Without One!
Paula Williams2018-09-05T07:41:06+00:00Aviation Marketing Checklists - Why do you need them? Would you take off without a checklist? In 1935 the first [...]
Which social media channel is best for aviation marketing?
Paula Williams2020-05-12T05:46:12+00:00Which social media channel is best for aviation professionals to reach decision makers? We all have limited resources, especially time, these [...]
May 2014
Memorial Day
Paula Williams2018-09-05T07:41:06+00:00Instead of a Marketing Monday article this week, we're taking time to reflect on Memorial Day . . . In [...]
How to Get the Attention of Busy Executives
Paula Williams2025-01-31T04:42:02+00:00When I was rather new to "Corporate America," I wasted a lot of time by giving senior executives what they [...]
Video – One of the most effective elements in the aviation marketing toolbox
Paula Williams2025-01-31T04:40:24+00:00As you know, every relevant, high quality piece of content you produce has enormous marketing value if it’s deployed correctly. [...]
Could you make more sales by offering a seminar, webinar, or workshop?
Paula Williams2025-01-31T04:42:41+00:00Have you considered offering a seminar, webinar or workshop as part of your sales process? Here are a few more [...]
April 2014
Should you use Google+ to promote your aviation business?
Paula Williams2025-01-31T04:42:44+00:00Many of our clients have had success publishing advertising, acquiring leads, nurturing relationships with current and past customers, and acquiring [...]
Are Online Marketing Classes a Waste of Time?
Paula Williams2025-01-31T04:42:59+00:00Staying up-to-date with the latest marketing technologies and techniques is a never-ending job. One way to get good, up-to-date information [...]
If The Purpose of Your Ad is to “Get Your Name Out There,” Don’t Waste Your Money!
Paula Williams2025-01-31T04:42:58+00:00"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
Use Your Company (Or Product’s) Core Story to Build Your Brand
Paula Williams2020-05-12T05:46:09+00:00If a visitor to your website has invested the time to read more about your company, shouldn't you reward [...]
March 2014
Marketing and Privacy – Mutually Exclusive?
Paula Williams2018-09-05T07:41:08+00:00Balancing marketing efforts with privacy concerns is something we discuss with every new client, and something that everyone involved with [...]
What Are Your Customers Too Embarrassed to Tell You?
Paula Williams2025-01-31T04:42:50+00:00Your customers are smart people. But sometimes, they are too embarrassed to tell you what they don't know. Especially if [...]
How “Sales Choreography” Prevents Prospect Chasing
Paula Williams2018-09-05T07:41:09+00:00Sales is more often described as "chasing" than dancing. We think that's a problem. We were discussing this concept in [...]
Eight Marketing Organizational Structures
Paula Williams2025-01-31T04:40:24+00:00There are as many different marketing organizational structures as there are companies - One thing we've learned consulting with aviation [...]