If The Purpose of Your Ad is to “Get Your Name Out There,” Don’t Waste Your Money!
Paula Williams2025-01-31T04:42:58+00:00"I was kind of upset. We had run the ad for three months straight, and received no inquiries. But, as [...]
April 2014
Use Your Company (Or Product’s) Core Story to Build Your Brand
Paula Williams2020-05-12T05:46:09+00:00If a visitor to your website has invested the time to read more about your company, shouldn't you reward [...]
March 2014
Marketing and Privacy – Mutually Exclusive?
Paula Williams2018-09-05T07:41:08+00:00Balancing marketing efforts with privacy concerns is something we discuss with every new client, and something that everyone involved with [...]
What Are Your Customers Too Embarrassed to Tell You?
Paula Williams2025-01-31T04:42:50+00:00Your customers are smart people. But sometimes, they are too embarrassed to tell you what they don't know. Especially if [...]
How “Sales Choreography” Prevents Prospect Chasing
Paula Williams2018-09-05T07:41:09+00:00Sales is more often described as "chasing" than dancing. We think that's a problem. We were discussing this concept in [...]
Eight Marketing Organizational Structures
Paula Williams2025-01-31T04:40:24+00:00There are as many different marketing organizational structures as there are companies - One thing we've learned consulting with aviation [...]
Three Reasons Prospects Don’t Buy
Paula Williams2018-09-05T07:41:16+00:00No matter how great you are at sales and marketing, there will be a number of prospects that show an [...]
February 2014
Commissions and Bonuses – Pragmatic Generosity?
Paula Williams2020-05-12T05:46:08+00:00Although our mission is aviation marketing, this week we're going to start with a story about waiting tables in a [...]
Product Packaging – Presenting Your Product to a New Customer
Paula Williams2022-11-10T23:57:11+00:00Packaging your Aviation Product or Service Whether you sell service packages, charter flights, insurance, software, or books; the way you [...]
Email Broadcasts- Doing the Right Thing the Wrong Way?
Paula Williams2025-01-31T04:40:24+00:00Like most people, we read our email each morning with one finger poised over the "delete" button. The good news. [...]
Four Things to Consider when Choosing a Marketing Company
Paula Williams2025-01-31T04:42:50+00:00If you're in the aviation industry, there are many factors to consider when you're choosing a marketing company to help you sell more products or services.
January 2014
What’s the best structure for a Sales and Marketing team?
Paula Williams2025-01-31T04:42:47+00:00We are often asked - "What's the best structure for a sales and marketing team?" The short (and vague) answer [...]
Product Packaging – “What’s In the Box?”
Paula Williams2025-01-31T04:42:49+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
If You Do What You’ve Always Done, You’ll Get What You’ve Always Got!
Paula Williams2025-01-31T04:42:49+00:00I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick [...]
December 2013
Is Marketing a Capital Investment or an Operating Expense?
Paula Williams2024-10-25T23:49:09+00:00Let me start by saying that I'm NOT an accounting nerd, but I have a very high regard for [...]
The 21 Best Business Aviation Blogs
Paula Williams2024-09-06T04:23:26+00:00What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Four Ways To Get Great Results From Aviation Magazines
Paula Williams2018-09-05T07:41:19+00:00John and I have been known to talk clients OUT of buying big glossy ads in the shiny beautiful magazines. [...]
November 2013
Is Your Company Too Boring For Campaigns? Try this:
Paula Williams2025-01-31T04:42:41+00:00"Don't get me wrong, I like my job. I like the people I work with and the money's good, the [...]
Four Great Holiday Campaigns for Aviation Companies – And One Bad One
Paula Williams2018-09-05T07:41:20+00:00Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for [...]
October 2013
Throwback Thursday – American Airlines Ad Displays Unique Selling Proposition with Curiosity-Inspiring Headline and Image
Paula Williams2018-09-05T07:41:20+00:00#ThrowbackThursday - This vintage American Airlines ad includes a lot great elements: Attention-Getting headline Curiosity-Inspiring image Great copy (text) that [...]