Who Does the Selling In Your Company?
Paula Williams2025-01-31T04:42:41+00:00Of course, if you've been reading popular sales management magazines, you know that the correct answer to the question - [...]
September 2013
Examples of Direct Mail Advertising for a B2B Product or Service
Paula Williams2025-01-31T04:42:46+00:00Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web [...]
Aviation Marketing – Are you trying too hard?
Paula Williams2025-01-31T04:42:49+00:00Marketing, like gardening, is a lot of constant work. but is possible to fail by trying too hard. [...]
August 2013
Aviation SEO – How Important is Search Engine Optimization?
Paula Williams2023-08-25T22:38:09+00:00Why do you spend so much time on Search Engine Optimization (SEO)? In every nearly every Office Hour with clients, [...]
Webinar Wednesday – Working with the Press!
Paula Williams2018-09-05T07:41:24+00:00Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Why Aviation Companies Need to Tell Great Stories
Paula Williams2025-01-31T04:42:49+00:00Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Complete Aviation Marketing Services – “A very particular set of skills . . . “
Paula Williams2025-01-31T04:42:48+00:00You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie [...]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
Paula Williams2020-05-15T21:53:34+00:00It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
July 2013
Thinking About Hiring Sales and Marketing Personnel? Read this first:
Paula Williams2025-01-31T04:42:46+00:00Hiring sales and marketing personnel is an option you may be considering. You may have been reading our articles for [...]
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Paula Williams2025-01-31T04:42:45+00:00Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]
The Best Way to Get Great Blog Article Ideas – Have Lots of Bad Ones!
Paula Williams2018-09-05T07:41:25+00:00Great marketing starts with great ideas - and ideas don't come out of the blue. You have to plan [...]
Marketing Automation – The Bad & The Good
Paula Williams2025-01-31T04:42:45+00:00Marketing automation applied intelligently can actually make you more considerate. A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better. It should tell you Who is reading your emails and who is not. Who has downloaded the file you provided or who may be having technical issues. Who apparently has questions and may be in need of more information. Which of your prospecting sources is generating more leads.
June 2013
Budgeting and Return on Investment for Marketing Expenses
Paula Williams2018-09-05T07:41:26+00:00"Why do we lose money on advertising? Why don't I see a return on investment for marketing?" An aviation company [...]
Excluding Customers You Don’t Want
Paula Williams2018-09-05T07:41:26+00:00On this blog, we spend most of our time talking about how to find and attract customers. This week, we’re [...]
Will an email campaign actually work in the aviation industry?
Paula Williams2025-01-31T04:42:45+00:00Question - "Is Email marketing still a viable advertising venue? Will an email campaign sell products?" Answer - Yes, but [...]
May 2013
A 130-Year-Old Sales Technique (a la Robert Louis Stevenson)
Paula Williams2018-09-05T07:41:26+00:00This sales technique is 130 years old. In April's lesson on great sales techniques, we talked about the "reverse negative [...]
Off To School Again – Being a Lifetime Student of Marketing and Technology
Paula Williams2018-09-05T07:41:27+00:00I'm writing this on Saturday while John is packing for a trip to Chandler, Arizona. We're on our way to [...]
Why Bother Planning Advertising Campaigns?
Paula Williams2018-11-24T21:46:34+00:00Many of our new clients (or people who aren't clients yet) ask us: "What's wrong with just running an ad [...]
Have You Fallen Into This Trap in a Sales Presentation?
Paula Williams2018-09-05T07:41:27+00:00How many times have you won an argument in a sales presentation-but lost the sale? How many times do you swear [...]