Podcast Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs

Episode 9 – Price, Profit, Power and Prosperity with Jason Marrs – Click to Listen Also available on iTunes and Blog Talk Radio. Jason Marrs, the author of the book No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity Jason’s wife works in health care and education in a field where the competition is a free service.

• Sometimes raising your price can attract more customers. (Seriously!)
• How competing on price may actually shrink your market.
• Even in B2B environment, businesses don’t buy products, people do.
• Packaging your product so that you’re selling a complete solution to your customer’s problem or need allows you prove more value and charge a premium price.
• How discounting your product actually results in buyer’s remorse – including the Sobe study!

Jason answers your questions

• Question from Robert – Since most aircraft broker’s inventory consists of listings rather than owned inventory, the prices are set by the owners. We try to get them on the right number but usually they decide they know more than we do. That’s why they own airplanes and we sell them. The vast majority of them end up “chasing the market” in a series of price reductions until they get it where it will sell or has such a bad case of “market rash’ they have to take it off the market. – How do I convince stubborn aircraft owners to accept my pricing recommendations?
• Question from Eric -What advice does Jason have for young entrepreneurs who lack confidence in charging a premium for their product or service?
• Question from Scott – Setting the price for a rental aircraft at a flight school almost always seems to end up with the owner subsidizing every hour flown because of the rising insurance, maintenance, and fuel costs. A plane’s actual costs almost always exceed what most local markets can handle. Sometimes a market where there is a lot of disposable income will allow a plane’s price to be set higher, but i f there are less equipped lower priced planes, renter’s may choose that plane over your’s, and then your plane sits on the ramp. What do you suggest? Most owners have pulled their planes from the line because of this.
• Question from Jillian – What sources and methods are used to determine pricing strategy?

For those keeping track – Robert won the free copy of the book. Amazon will be sending it June 1, when the book is released. Jason Marrs is the CEO of the Strategic Pricing Center, Creator of the Simple Strategic Pricing System and Co-Author of the book No BS Price Strategy with Dan Kennedy. He is an intense innovator and pricing/marketing strategist coaching entrepreneurs and professionals to overcome price reluctance and resistance, to stop leaving untold sums of money on the table, and to finally get paid all they are worth—so they can have the freedom and security to enjoy the important things in life. Jason is also an in-the-trenches entrepreneur with successful business interests in healthcare, education, publishing, and consulting. Learning from champions of business’ real purpose, he is unapologetic about putting his wife and two young children before all else, and living proof that business success and a happy home life can coexist.

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