Episode 8 – Surviving a Startup, and Balancing Art with Business

Episode 8 – Surviving a Startup, and Balancing Art with Business -An Interview with Taylor Greenwood Striking images that sell airplanes have propelled Taylor Greenwood from startup to success in about four years. Topics we cover in this conversation:

• Breaking into the aviation industry rather than being a “native.”
• The importance of a methodical, consistent process and a checklist, even for artistic endeavors.
• Managing the feast & famine of a startup business – zero to 49 airplanes in 2 weeks
• Specializing in an ideal client type – not just anyone with a pulse and a checkbook.
• Getting those first crucial clients.
• How marketing efforts feed on each other in an geometric way.

Taylor Greenwood specializes in photos that show the unique character of an aircraft. His passion for things that fly shows, whether he is photographing a rugged vintage aircraft or the latest, most stylishly appointed  business jet. Taylor’s  photographs engage the imagination and desire of aircraft buyers.   They provide a window for aviation enthusiasts to bring their passion into their home or office. All of his photographs speak to the parts of us that love to fly. Taylor was introduced to aviation photography at the Barnes Municipal Airport in Westfield, Massachusetts. He graduated from the Hallmark Institute of Photography, and was announced as  a finalist in the annual Best of College publication.  His work has been displayed at the Hallmark Museum of Contemporary Photography. See Taylor Greenwood’s Checklist for a Great Photo Shoot       .