Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Aviation SEO – Three Case Studies – Better Results on Google
Many of the questions we're asked most often regard Aviation SEO. "We have a specialized aviation product. How do I pick keywords that my customers are going to be looking for?" "Why does my [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad Levinson. We share our favorite "guerilla marketing" tips, and talk about what works (and doesn't!) [...]
Three Referral Campaigns for Aviation Companies to Use
Why should aviation companies run specific referral campaigns? Won't happy customers just naturally refer their friends and colleagues? Don't referrals just happen as simple, natural word of mouth marketing? The answer is yes, but you [...]
Female Entrepreneurs in Aviation – Creating Your Own Path through Entrepreneurship
Denise Wilson brought together a group of six amazing female entrepreneurs, (and yours truly!) and we had a fantastic, very very REAL discussion about the realities of entrepreneurship. Here's the video and transcript: [embedyt] https://www.youtube.com/watch?v=8t2NEeJkbvM[/embedyt] [...]
How Aviation Businesses Can Earn More Clients By Offering Free Consultations
How can aviation businesses earn more clients by offering free consultations? If you are an aviation consultant, insurance professional, broker, or attorney, or really offer ANY service in the aviation industry, you know there's a [...]
AMHF 0170 – Three Ways to Get More Repeat Aviation Sales
Most of our aviation industry clients make 50% or more of the revenue from repeat sales. Aviation is interesting that way - the high trust, highly regulated, b2b nature of most sales in the industry, [...]
AMHF 0169 – How Can Asking Questions Improve Your Aviation Marketing?
As a sales or marketing professional in the aviation industry, we're expected to have answers and solutions. As an aviation marketing company, we totally get that! But we've found that it's equally (or even more [...]
AMHF 0168 – Book Club Discussion -The Thank You Economy by Gary Vaynerchuk
John, Mickey and I talk about the Thank You Economy by Gary Vaynerchuk. Things we learned: Gary Vee and Stephen Covey are weirdly similar. Marketing and customer service are inextricably linked. Social media, and [...]