If You Do What You’ve Always Done, You’ll Get What You’ve Always Got!
Paula Williams2025-01-31T04:42:49+00:00I’m sure you’ve heard this old saying before, but you’d be amazed how many people in the aviation industry stick [...]
January 2014
December 2013
Is Marketing a Capital Investment or an Operating Expense?
Paula Williams2024-10-25T23:49:09+00:00Let me start by saying that I'm NOT an accounting nerd, but I have a very high regard for [...]
The 21 Best Business Aviation Blogs
Paula Williams2024-09-06T04:23:26+00:00What are the best aviation blogs? Everyone has different priorities and criteria, but here are 21 of our favorites! We [...]
Four Ways To Get Great Results From Aviation Magazines
Paula Williams2018-09-05T07:41:19+00:00John and I have been known to talk clients OUT of buying big glossy ads in the shiny beautiful magazines. [...]
November 2013
Is Your Company Too Boring For Campaigns? Try this:
Paula Williams2025-01-31T04:42:41+00:00"Don't get me wrong, I like my job. I like the people I work with and the money's good, the [...]
Four Great Holiday Campaigns for Aviation Companies – And One Bad One
Paula Williams2018-09-05T07:41:20+00:00Long before Thanksgiving, we start seeing and hearing holiday-related advertisements. Smart sales and marketing professionals start thinking of ideas for [...]
October 2013
Your 15-Second Sales Presentation
Paula Williams2018-09-05T07:41:21+00:00"So, what do you do?" This is a fairly common question that people ask at a networking event, a trade [...]
Qualifying Prospects – Are you Pitching the Wrong Person?
Paula Williams2025-01-31T04:42:02+00:00Why is qualifying prospects important? Have you ever had a sales process swimming along perfectly, had several meetings with a [...]
Three Marketing Horror Stories
Paula Williams2020-12-29T07:20:07+00:00Halloween is a time when we scare ourselves for fun. It seems an appropriate time for marketing horror stories. One [...]
September 2013
Do your marketing habits work for you or against you?
Paula Williams2025-01-31T04:42:49+00:00Great marketing habits are much more important than any particular marketing technique or activity. Your net worth to the world [...]
Will Your Gorgeous Aviation Brochures End Up in the Las Vegas Convention Center Garbage Cans?
Paula Williams2020-11-16T21:26:45+00:00You spent hours choosing the right photos, had several rounds of wordsmithing with your team, and spent a fortune on [...]
Examples of Direct Mail Advertising for a B2B Product or Service
Paula Williams2025-01-31T04:42:46+00:00Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web [...]
Aviation Marketing – Are you trying too hard?
Paula Williams2025-01-31T04:42:49+00:00Marketing, like gardening, is a lot of constant work. but is possible to fail by trying too hard. [...]
August 2013
Aviation SEO – How Important is Search Engine Optimization?
Paula Williams2023-08-25T22:38:09+00:00Why do you spend so much time on Search Engine Optimization (SEO)? In every nearly every Office Hour with clients, [...]
Webinar Wednesday – Working with the Press!
Paula Williams2018-09-05T07:41:24+00:00Working with the Press - Have you ever felt that your press releases were being dumped into a black hole? [...]
Why Aviation Companies Need to Tell Great Stories
Paula Williams2025-01-31T04:42:49+00:00Nobody cares about your sales and marketing objectives, but everyone loves a great story! Will Rogers once [...]
Complete Aviation Marketing Services – “A very particular set of skills . . . “
Paula Williams2025-01-31T04:42:48+00:00You may be surprised that an aviation marketing company has something in common with Liam Neeson's character in the movie [...]
Marketing Webinar Wednesday – Dunkin Donuts or Starbucks? Treats are on Us!
Paula Williams2020-05-15T21:53:34+00:00It's back to school time - and we want to encourage good study habits in for our Marketing Webinar students. [...]
July 2013
Pricing Strategy – Is Your Price Right?
Paula Williams2018-09-05T07:41:25+00:00Even the most confident and self-assured salesperson can have a moment of doubt about pricing strategy when a customer displays obvious sticker shock in a sales presentation.
Avoiding Bad Publicity Slip-Ups
Paula Williams2025-01-31T04:42:45+00:00Bad publicity is just that - bad. In a painfully embarrassing slip up this week, Bay Area news station KTVU, [...]