Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]
January 2013
December 2012
Fighter Pilots, Marketing Execs, and OODA
Paula Williams2018-09-05T07:41:33+00:00How fast is your OODA cycle? It's a question of critical importance to fighter pilots, who are taught to quickly: [...]
The Secret of a Good Advertisement
Paula Williams2018-09-05T07:41:33+00:00The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, [...]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2025-01-31T04:42:40+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Paula Williams2025-01-31T04:42:41+00:00Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For [...]
How aviation companies fail at referral marketing
Paula Williams2018-09-05T07:41:44+00:00On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked [...]
Aviation Marketing TV – How to Create a Great Referral Offer
Paula Williams2025-01-31T04:42:41+00:00How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what [...]
Aviation Marketing TV – How to Get More Referrals
Paula Williams2018-09-05T07:41:48+00:00Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or [...]
October 2012
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
Paula Williams2025-01-31T04:42:29+00:00So, what's wrong with "Random Acts of Marketing?" Fifteen years ago, (or maybe even ten) you could simply buy an [...]
Preparing for #NBAA? Check your marketing task list . . .
Paula Williams2025-01-31T04:42:14+00:00Jason Wolf, Jon Ostrower, Jay Mesinger, and Paula Williams discuss social media at NBAA Going to NBAA? Since [...]
Do Facebook Ads Work For the Aviation Market?
Paula Williams2022-10-13T21:56:20+00:00As an aviation company, should I advertise on Facebook? As part of a result-oriented, measurable marketing system, Facebook ads can [...]
The Most Common Reason Marketing Campaigns Fail
Paula Williams2018-09-05T07:41:49+00:00Many of the people who come to us for marketing advice do so only after having tried many campaigns that [...]
Exhibiting at NBAA? Make it worth the investment!
Paula Williams2025-01-31T04:42:14+00:00Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build [...]
September 2012
Is Your Social Media Earning its Keep or Just Taking Up Time?
Paula Williams2025-01-31T04:42:11+00:00“Yes, we have a Facebook account—doesn’t everybody? But we’re just not sure what we should be doing with it. We’re [...]
The Price of Doing Nothing . . .
Paula Williams2025-01-31T04:42:29+00:00Thought of the day . . . There are many options with your marketing efforts- we have service levels from [...]
Random Act of Marketing #67 – Confusing the Customer
Paula Williams2018-09-05T07:41:51+00:00"That one little thing made such a huge difference. There was nothing wrong with the product, the problem was we [...]
Let’s Get Real or Let’s Not Play
Paula Williams2018-09-05T07:41:52+00:00I don't know about you, but I've just about had it with politics. Which is not good, because it's only [...]
NBAA Schedulers & Dispatchers Conference,
Paula Williams2018-09-05T07:41:52+00:00Beautiful San Antonio Texas in January! Going to the NBAA Schedulers & Dispatchers Conference, January 22-25 in San [...]
I’m not Boeing, Coca-Cola or NetJets. Can I Afford a “Brand?”
Paula Williams2025-01-31T04:42:25+00:00You have to be a huge company to have powerful brand recognition. Or do you? In spite of [...]