Webinar – Information Packages for Prospects
Paula Williams2025-01-31T04:42:42+00:00Information Packages for Prospects When a prospect says: “Please send me some information.” This is probably one of [...]
February 2013
Power, Ethics and Marketing
Paula Williams2018-09-05T07:41:32+00:00Any American who is prepared to run for president should automatically, by definition, be disqualified from ever doing so. ~Gore [...]
Keeping Your Hand on the Throttle of Your Marketing System
Paula Williams2020-05-12T05:45:47+00:00Photo © Xavier Marchant | Dreamstime.com When you're flying an airplane, throttle control is one of the most [...]
Online Courses!
Paula Williams2025-01-31T04:42:42+00:00[talentlms-courses] New here? Sign up to get access to our courses! .
January 2013
Trade Show Displays Done Right
Paula Williams2021-05-30T07:31:37+00:00There are hundreds of shows that specialize in the aviation industry. Why? Because they are a very effective marketing tool. [...]
Trade Shows – Three Lists to Ensure Success
Paula Williams2018-09-05T07:41:33+00:00You arrive at a trade show, pockets full of business cards and charged with the responsibility of promoting your products [...]
Five Keys to Attracting Visitors to Your Trade Show Booth
Paula Williams2018-09-05T07:41:33+00:00A presence at a trade show is a huge investment. Besides admission and booth rent, there are travel costs, freight, [...]
December 2012
Fighter Pilots, Marketing Execs, and OODA
Paula Williams2018-09-05T07:41:33+00:00How fast is your OODA cycle? It's a question of critical importance to fighter pilots, who are taught to quickly: [...]
The Secret of a Good Advertisement
Paula Williams2018-09-05T07:41:33+00:00The power of one . . . via AWAI Ken Segall was once in a brainstorming session with Steve Jobs, [...]
Aviation Marketing TV – Educating Customers with Great Product Demonstrations
Paula Williams2018-09-05T07:41:34+00:00This month we’re talking about educating customers. Customers who don’t know the difference will simply choose the product or service [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2025-01-31T04:42:40+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Aviation Marketing TV – Using Customer Satisfaction Surveys to Get Referrals
Paula Williams2025-01-31T04:42:41+00:00Here are two questions you should add to your Customer Satisfaction Survey, and a great way to get referrals! For [...]
How aviation companies fail at referral marketing
Paula Williams2018-09-05T07:41:44+00:00On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked [...]
Aviation Marketing TV – How to Create a Great Referral Offer
Paula Williams2025-01-31T04:42:41+00:00How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what [...]
Aviation Marketing TV – How to Get More Referrals
Paula Williams2018-09-05T07:41:48+00:00Many aviation-related companies get more than 50% of their new business from referrals. If you have a fantastic product or [...]
October 2012
Aviation Marketing TV – What’s Wrong with “Random Acts of Marketing?”
Paula Williams2025-01-31T04:42:29+00:00So, what's wrong with "Random Acts of Marketing?" Fifteen years ago, (or maybe even ten) you could simply buy an [...]
Preparing for #NBAA? Check your marketing task list . . .
Paula Williams2025-01-31T04:42:14+00:00Jason Wolf, Jon Ostrower, Jay Mesinger, and Paula Williams discuss social media at NBAA Going to NBAA? Since [...]
Do Facebook Ads Work For the Aviation Market?
Paula Williams2022-10-13T21:56:20+00:00As an aviation company, should I advertise on Facebook? As part of a result-oriented, measurable marketing system, Facebook ads can [...]
The Most Common Reason Marketing Campaigns Fail
Paula Williams2018-09-05T07:41:49+00:00Many of the people who come to us for marketing advice do so only after having tried many campaigns that [...]
Exhibiting at NBAA? Make it worth the investment!
Paula Williams2025-01-31T04:42:14+00:00Many aviation companies spend good portion of their marketing budgets for the year on trade shows. In fact, some build [...]