Aviation Marketing Basics – Strategy and Planning!
Paula Williams2022-04-17T20:24:38+00:00“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
March 2022
Aviation Sales Training
Paula Williams2022-03-14T05:48:53+00:00“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
September 2021
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
March 2019
Three Referral Campaigns for Aviation Companies to Use
Paula Williams2021-01-27T23:04:46+00:00Why should aviation companies run specific referral campaigns? Won't happy customers just naturally refer their friends and colleagues? Don't referrals [...]
November 2016
AMHF 0056 – Inside the Insider Circle for Aviation Professionals
Paula Williams2025-01-31T04:43:37+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0056.mp3" title="AMHF 0056 - Inside the Insider Circle" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I give [...]
April 2016
AMHF 0026 – The Referral Engine – Book Club Discussion
Paula Williams2025-01-31T04:44:19+00:00Reading deeply and widely in your field of study is important. And yet, aviation marketing professionals are incredibly busy. And [...]
March 2016
AMHF 0024 – Marketing to Customers – Not Just Prospects!
Paula Williams2020-05-12T05:48:31+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_24.mp3" title="Marketing to Customers - Not Just Prospects!" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" ] Many marketers make the mistake [...]
December 2015
Member Highlight – Bryan Pilcher, AeroStar Training Services
ABCI Admin2020-05-12T05:46:36+00:00One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
Member Highlight – Bert Botta – Bert Botta Copywriting
ABCI Admin2020-12-22T23:59:08+00:00One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our [...]
January 2014
Product Packaging – “What’s In the Box?”
Paula Williams2025-01-31T04:42:49+00:00Whether your product is an actual, physical object, or a service, or a set of services (like our consulting services, [...]
November 2012
Aviation Marketing TV – What to Include in a Referral Package
Paula Williams2025-01-31T04:42:40+00:00Referral Packages - Many aviation companies get 50% of their business by referral. Here's what to put in a referral [...]
Referral Sheet – SSC (Special Services Corporation) – Brad Searls
Paula Williams2018-09-05T07:41:35+00:00How would I spot your ideal customer for SSC? The ideal customer for SSC fits into different categories. They [...]
How aviation companies fail at referral marketing
Paula Williams2018-09-05T07:41:44+00:00On our recent California trip, we struck up a conversation in a hotel lobby with a charter pilot. We talked [...]
Referral Marketing – Cristobal Aircraft Brokerage – Chris Gamble
Paula Williams2018-09-05T07:41:46+00:00How would I spot your ideal customer for Cristobal Aircraft Brokerage? Someone that is frustrated with commercial aviation or is [...]
Referral Marketing – Dallas Jet International – Brad Harris
Paula Williams2018-09-05T07:41:46+00:00How would I spot an ideal customer for Dallas Jet International? Anyone buying or selling a business aircraft would benefit [...]
Referral Marketing Example – Hernando County Airport – Kimberly Poppke
Paula Williams2025-01-31T04:42:40+00:00How would I spot your ideal customer for Hernando County Airport? Exiles from colder regions do enjoy saying goodbye to [...]
Referral Marketing – Summit Aviation and the Digital Reference Library – Paula Woellhaf
Paula Williams2025-01-31T04:42:40+00:00How would I spot the ideal customer for Summit Aviation? Our ideal customer is an individual or organization who is [...]
Referral Marketing – Simple Supply Chain Management – Muhammad Farooq
Paula Williams2025-01-31T04:42:40+00:00How would I the your ideal customer for Simple Supply Chain Management? We create ecommerce solutions that make it easy [...]
Aviation Marketing TV – How to Create a Great Referral Offer
Paula Williams2025-01-31T04:42:41+00:00How to Create a Great Referral Offer 1) Become known for giving and getting referrals! 2) Be specific about what [...]
Referral Marketing Example – Helivalue$ – Carol Busch
Paula Williams2025-01-31T04:42:39+00:00HeliValue$ - Carol Busch How would I spot an ideal customer for HeliValue$? Anyone who buys or sells, owns [...]