Aviation Sales & Marketing Book Club
Book Club Discussion – The 10X Rule by Grant Cardone
Paula Williams2022-06-07T18:19:19+00:00Are you thinking big enough? What would it mean to your business if you could scale to 10X your [...]
June 2022
April 2022
Book Club Discussion – Think Again by Adam Grant
Paula Williams2022-12-26T17:24:38+00:00Think Again by Adam Grant "The road of life is paved by flat squirrels that couldn't make a decision" [...]
March 2022
Book Club Discussion – Instagram Power by Jason Miles
Paula Williams2022-04-26T20:02:42+00:00How can you make Instagram work better for Aircraft brokers, appraisers and other professionals? 👩🏻💼 Repair stations and MROs? [...]
Book Club Discussion – “Same Game, New Rules – 23 Timeless Principles for Selling and Negotiating” with Author Bill Caskey
Paula Williams2022-04-26T20:02:53+00:00Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating" [...]
January 2022
Book Club Discussion – Social Media Planner & Guide with Louise McDonnell
Paula Williams2022-01-28T03:18:21+00:00We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast. [...]
Book Club Discussion – The Bezos Letters
Paula Williams2022-01-17T20:45:41+00:00In this episode, Mickey and I discuss The Bezos Letters. We talk about short versus long game business planning [...]
December 2021
Announcing – Book Club Selections for 2022
Paula Williams2022-01-17T20:36:00+00:00Mickey, John and Paula discuss a few favorites from the 2022 Book Club Selection lineup. Drumroll please . . [...]
November 2021
Book Club Discussion – Primary Greatness by Stephen R. Covey
Paula Williams2022-01-17T20:48:45+00:00Mark Parry, Tylor Hall, Debbie Murphy, Mickey Gamonal, John and I discuss Stephen R. Covey's book Primary Greatness. We [...]
Ten Reasons to Join the Marketing Lab!
Paula Williams2021-12-28T17:18:06+00:00Why Should You Be In Our Marketing Lab? We'll be detailing ten of the reasons over the next [...]
October 2021
Book Club Discussion – Sticky Branding with Jeremy Miller
Paula Williams2022-01-17T20:56:40+00:00Author Jeremy Miller joins Mickey Gamonal, John and Paula Williams, Tylor Hall and Hal Stephens to discuss his book, [...]
September 2021
Book Club – Do I Make Myself Clear? A Practical Guide To Writing Well in the Modern Age
Paula Williams2022-01-17T20:52:03+00:00John and I discuss the international bestseller by Sir Harold Evans - Do I Make Myself Clear? A practical [...]
July 2021
Book Club Discussion – The Founders’ Mentality
Paula Williams2022-01-17T21:09:31+00:00We talk with two serial founders of aviation companies about the book, The Founders' Mentality.Tylor Hall has started multiple MRO [...]
June 2021
Book Club – Brand Identity Breakthrough by Gregory V. Diehl
Paula Williams2022-01-17T21:07:00+00:00There are a LOT of great branding books on the marketing. We wish Brand Identity Breakthrough had been one of [...]
May 2021
Book Club Discussion – Marketing 4.0 by Philip Kotler
Paula Williams2022-01-17T21:15:38+00:00Most folks found Marketing 4.0 to be a bit of a slog, but Paula really geeked out on it. [...]
March 2021
Aviation Book Club – Secrets of a Master Closer by Mike Kaplan
Paula Williams2022-01-17T21:20:49+00:00John, Mickey, Tylor Hall and myself discuss Mike Kaplan's book, Secrets of a Master Closer. And share our experiences [...]
February 2021
Book Club Discussion- Trust, Belief, Influence and Rapport
Paula Williams2022-01-17T21:26:12+00:00The shortest book we're reading this year was also one of the most powerful, once I got over my [...]
January 2021
Book Club Discussion – the 12-Month Digital Marketing Planner by Brandon Breshears
Paula Williams2024-09-03T18:54:51+00:00Not one of our best technically-produced episodes, and a great example of things we need to fix when [...]
November 2020
Book Club Discussion – The Direct Mail Revolution by Bob Bly
Paula Williams2021-04-30T23:01:48+00:00It's nice to get people with three different business backgrounds to discuss a book - which is what we did [...]
October 2020
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2022-01-17T21:32:21+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales.If you define consulting [...]
September 2020
Book Club Discussion – The Marketing Book by Jason McDonald
ABCI Admin2020-09-27T00:55:56+00:00Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]