Brand Advertising versus Direct Response Advertising for Aviation
“So, what’s wrong with building your brand? You have to get your name out there, you know. Not every interaction should be a sales pitch.” A very smart advertising salesperson […]
AMHF 0011 – Advertising and Prospecting Basics
Why spend time on advertising and prospecting basics? Whenever we see advertising or prospecting that isn’t working, it’s usually because something basic has been overlooked. So if you need more […]
AMHF 0010 – Budgeting and Holiday Campaigns
Holiday campaigns are not just for consumer retail products- aviation marketing professionals can use them too! We talk about some great examples for charter companies, MRO companies and others, as […]
NBAA Social Media Panel Discussion Transcript
Workshop – Social Media Strategies for Trade Shows Location: Las Vegas Convention Center, Innovation Zone, Booth N704 Education Track: Industry Update Presented by: Paula Williams, ABCI and Beth Sanders, […]
Member Highlight – Jeff Stodola – Angels 6 Aviation
Jeff Stodola – Angels 6 Aviation One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert […]
AMHF 009 – Trade Shows and Events
Trade shows are a time-honored tradition in aviation marketing, but they can be expensive! Here’s how to do them right. We also talk about events, like customer appreciation and promotional […]
Member Highlight – Bryan Pilcher, AeroStar Training Services
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a […]
AMHF 008 – Using your Marketing Calendar to Lighten Your Load
in Tim Ferris’ book the Four Hour Workweek, he talks about reducing your workload with three techniques: Eliminating tasks Automating tasks Batching tasks. (Of course, we think the title of […]
Member Highlight – Bert Botta – Bert Botta Copywriting
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a […]
AMHF 007 – Success with Your BHAG (Big, Hairy Audacious Goal)
The idea of a BHAG, or ‘Big Hairy Audacious Goal’ was proposed by James Collins and Jerry Porras in their 1994 book entitled Built to Last: Successful Habits of Visionary […]
AMHF 006 – The Three Most Interesting Questions We Were Asked at #NBAA15
We really enjoy connecting with new, old, and future clients at #NBAA15 . This year we also moderated a panel discussion in Social Media in the Innovation Zone – a […]
Do your sales calls get a chilly reception? This could be why.
When I went from the world of finance and education to the world of aviation, I had NO IDEA how hard it would be to make sales. I remember picking […]
AMHF 004 – Three Ways to Improve Your Offers
When we talk about creating an irresistable offer, many of our clients jump to the conclusion that we’re asking them to drop their price. Nothing could be further from the […]
AMHF 002 – Why Bother with Marketing Campaigns?
“Why bother with marketing campaigns? Why can’t I just sell my product or service all the time for the same price and the same terms and leave it at that?” […]
New website launched for Great Circle Aircraft
Seattle, WA Aviation Business Consultants International (ABCI) today announced the launch of a new, redesigned website for client Great Circle Aircraft. Key features of the site include an updated design, […]
AMHF 001 – Introducing the Aviation Marketing Hangar Flying Podcast
Aviation Marketing Hangar Flying – the Aviation Marketing Podcast! Why did we start a new aviation podcast? Two reasons: Because our clients and prospects are very busy people who need […]
Fear Can Be Useful! – The Pre-Sales Call Checklist
Ever been disappointed by poor performance in a sales call, only to find out it was a good thing you’d lost the sale? I had been working for weeks to […]
Video – Secret to Success at Aviation Networking Events
Networking at shows like NBAA? There are no tricks or techniques that will help you if you can’t fix this one thing: That said, there are MANY tricks and techniques […]
Reputation Marketing – Does Every Aviation Company NEED a Rockstar?
Reputation marketing is somewhat new to the aviation industry – most aviation sales and marketing professionals seem to think that if their reputation will “take care of itself.” I understand […]
Two Networking Secrets of Comic Con that You Can Apply at NBAA
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] John and I were in San […]