Brand Advertising versus Direct Response Advertising for Aviation
“So, what’s wrong with building your brand? You have to get your name out there, you know. Not every interaction should be a sales pitch.” A very smart advertising salesperson wrote in response to yesterday’s podcast on advertising. “True, but every ADVERTISING dollar you spend should have a CALL TO ACTION associated with it!” I […]
AMHF 0011 – Advertising and Prospecting Basics
Why spend time on advertising and prospecting basics? Whenever we see advertising or prospecting that isn’t working, it’s usually because something basic has been overlooked. So if you need more prospects or leads, this episode is particularly important for you. Transcript of Episode 11 – Advertising and Prospecting Basics Narrator 00:00:00 You’re listening to Aviation […]
AMHF 0010 – Budgeting and Holiday Campaigns
Holiday campaigns are not just for consumer retail products- aviation marketing professionals can use them too! We talk about some great examples for charter companies, MRO companies and others, as well as how to plan for seasonal variations in your sales cycles so they don’t catch you off-guard. Budgeting and Holiday Campaigns – Transcript: 00:00:00 […]
NBAA Social Media Panel Discussion Transcript
Workshop – Social Media Strategies for Trade Shows Location: Las Vegas Convention Center, Innovation Zone, Booth N704 Education Track: Industry Update Presented by: Paula Williams, ABCI and Beth Sanders, NBAA How can social media help your company achieve its sales goals? This interactive panel will address ways to use social media and tradeshow apps […]
Member Highlight – Jeff Stodola – Angels 6 Aviation
Jeff Stodola – Angels 6 Aviation One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn […]
AMHF 009 – Trade Shows and Events
Trade shows are a time-honored tradition in aviation marketing, but they can be expensive! Here’s how to do them right. We also talk about events, like customer appreciation and promotional events and share some great tips. Transcript of the Podcast: [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” […]
Member Highlight – Bryan Pilcher, AeroStar Training Services
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn more about the smartest people in […]
AMHF 008 – Using your Marketing Calendar to Lighten Your Load
in Tim Ferris’ book the Four Hour Workweek, he talks about reducing your workload with three techniques: Eliminating tasks Automating tasks Batching tasks. (Of course, we think the title of the book is laughably disingenuous, but the content is definitely worth a read!) In any case, we talk about ways to do just that in […]
Member Highlight – Bert Botta – Bert Botta Copywriting
One of the biggest benefits for our Aviation Marketing Master Class is the opportunity to network with aviation professionals. Our Facebook Group Facilitator, Bert Botta, is interviewing one member a week to help us get to know one another better, make better referrals to each other, and generally learn more about the smartest people in […]
AMHF 007 – Success with Your BHAG (Big, Hairy Audacious Goal)
The idea of a BHAG, or ‘Big Hairy Audacious Goal’ was proposed by James Collins and Jerry Porras in their 1994 book entitled Built to Last: Successful Habits of Visionary Companies. Aviation people are all about BHAGs. David McCullough outlines Orville & Wilbur Wright’s nearly obsessive pursuit of a BHAG that led to their famous […]
AMHF 006 – The Three Most Interesting Questions We Were Asked at #NBAA15
We really enjoy connecting with new, old, and future clients at #NBAA15 . This year we also moderated a panel discussion in Social Media in the Innovation Zone – a very cool thing that NBAA put together to discuss new and emerging technology. In this podcast, we go into three of the questions we were […]
Do your sales calls get a chilly reception? This could be why.
When I went from the world of finance and education to the world of aviation, I had NO IDEA how hard it would be to make sales. I remember picking up the phone and calling the Marketing Director of a large aircraft manufacturer and introducing myself as a marketing consultant. Silence. The gentleman on the […]
AMHF 004 – Three Ways to Improve Your Offers
When we talk about creating an irresistable offer, many of our clients jump to the conclusion that we’re asking them to drop their price. Nothing could be further from the truth. Discounting your price is something we rarely advise clients to do. It erodes your credibility, it takes the power out of your position, and […]
AMHF 002 – Why Bother with Marketing Campaigns?
“Why bother with marketing campaigns? Why can’t I just sell my product or service all the time for the same price and the same terms and leave it at that?” Several reasons, but the primary one is that it just doesn’t work. You won’t sell as much, you won’t make as much money, and you […]
New website launched for Great Circle Aircraft
Seattle, WA Aviation Business Consultants International (ABCI) today announced the launch of a new, redesigned website for client Great Circle Aircraft. Key features of the site include an updated design, better indexing and search engine visibility for aircraft under contract, a cleaner interface, and a blog. We strongly believe that representing our clients’ interests in […]
AMHF 001 – Introducing the Aviation Marketing Hangar Flying Podcast
Aviation Marketing Hangar Flying – the Aviation Marketing Podcast! Why did we start a new aviation podcast? Two reasons: Because our clients and prospects are very busy people who need short, convenient information that gets results quickly. Because it’s our job to experiment with advertising methods and report our results back to you. Find us […]
Fear Can Be Useful! – The Pre-Sales Call Checklist
Ever been disappointed by poor performance in a sales call, only to find out it was a good thing you’d lost the sale? I had been working for weeks to close a rather large, important sale that would have been what seemed a great proejct for us, and missed it by a whisker. Although I […]
Video – Secret to Success at Aviation Networking Events
Networking at shows like NBAA? There are no tricks or techniques that will help you if you can’t fix this one thing: That said, there are MANY tricks and techniques for making the most of your time at a trade show. We talked about Networking at our last Marketing Master Class. Our members will get […]
Reputation Marketing – Does Every Aviation Company NEED a Rockstar?
Reputation marketing is somewhat new to the aviation industry – most aviation sales and marketing professionals seem to think that if their reputation will “take care of itself.” I understand what you mean when you say that aviation companies need rockstars. But my company sells to a very specific niche. And I don’t really want […]
Two Networking Secrets of Comic Con that You Can Apply at NBAA
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] John and I were in San Antonio last week to meet with one of our marketing mastermind groups, and we just happened to be in town the same time as Comic […]