Book Club Discussion – Activate Brand Purpose
Paula Williams2023-06-25T21:36:06+00:00Sex, money and politics aren't fit topics for polite company. At least that's what many of us have been [...]
June 2023
Live Workshop – Aviation Trade Show Success
Paula Williams2024-06-18T21:17:03+00:00Free Workshop - Aviation Trade Show Success Trade shows are an important activity for us, and for many of [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Paula Williams2023-06-03T20:16:52+00:00Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
Beyond Cost: Why Investing in an Aviation Marketing Agency Makes Financial Sense
Paula Williams2023-05-31T03:27:56+00:00Feel that hiring a marketing agency is an unnecessary expense? On on the contrary! Investing in a relationship with ABCI [...]
May 2023
At what point is my company big enough to consider working with an aviation marketing agency?
Paula Williams2023-05-31T02:50:51+00:00For about half of the aviation companies we work with, we are the first marketing agency they've worked with. [...]
RIP Jeremy Cox – Ten Things We Learned from JetValues Jeremy
Paula Williams2023-05-28T00:50:14+00:00I am still in denial. I'm still checking my phone, expecting to hear his booming voice on a phone [...]
Misconceptions About “the Affluent”
Paula Williams2023-05-15T02:02:09+00:00Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
Five Unusual Places to Show Off Your Aviation Brand
Paula Williams2023-05-08T00:26:17+00:00You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
April 2023
Recorded Live – Aviation Industry Resales, Recaptures & Referrals
Paula Williams2023-05-21T20:00:23+00:00Free Workshop -Aviation Industry Resales, Recaptures, & Referrals Resales, recaptures, and referral campaigns are the most profitable campaigns you [...]
Book Club Discussion – Marketing Made Simple by Donald Miller
Paula Williams2023-05-28T01:18:59+00:00Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]
Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Paula Williams2023-04-22T21:48:59+00:00Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
Aviation Branding Opportunity – Your New Customer Welcome Package
Paula Williams2023-04-13T22:46:04+00:00Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
March 2023
Building an Aviation Brand That Flies
Paula Williams2023-04-22T21:52:47+00:00Looking to take your aviation brand to new heights? Join us for a one-hour workshop on Building an Aviation [...]
Book Club Discussion – This is Marketing by Seth Godin
Paula Williams2023-03-26T20:20:32+00:00This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club [...]
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
Paula Williams2023-03-22T18:09:48+00:00So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
Paula Williams2023-03-11T00:26:18+00:00I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Thinking About How AI Will Impact Business Aviation Marketing
Paula Williams2023-02-12T12:01:22+00:00How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
Paula Williams2023-02-05T01:21:44+00:00This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]