Book Club Discussion – Marketing Made Simple by Donald Miller
Paula Williams2023-05-28T01:18:59+00:00Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]
April 2023
Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Paula Williams2023-04-22T21:48:59+00:00Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. [...]
Aviation Branding Opportunity – Your New Customer Welcome Package
Paula Williams2023-04-13T22:46:04+00:00Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, [...]
March 2023
Building an Aviation Brand That Flies
Paula Williams2023-04-22T21:52:47+00:00Looking to take your aviation brand to new heights? Join us for a one-hour workshop on Building an Aviation [...]
Book Club Discussion – This is Marketing by Seth Godin
Paula Williams2023-03-26T20:20:32+00:00This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club [...]
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
Paula Williams2023-03-22T18:09:48+00:00So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
Paula Williams2023-03-11T00:26:18+00:00I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably [...]
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Thinking About How AI Will Impact Business Aviation Marketing
Paula Williams2023-02-12T12:01:22+00:00How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
Paula Williams2023-02-05T01:21:44+00:00This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
Paula Williams2025-01-31T04:40:44+00:00We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
Prospecting Workshop
Paula Williams2025-01-27T22:21:38+00:00How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? [...]
January 2023
Client Testimonial – ABCI Dramatically Improved My Marketing Success
Paula Williams2023-01-30T23:12:47+00:00Mark Parry, President and Founder of Global Aircraft Group, credits Aviation Business Consultants International with the significant improvement in [...]
Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2024-09-13T23:20:59+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Live Aviation Social Media Workshop
Paula Williams2023-03-06T16:32:10+00:00We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
Your Aviation Marketing Team at ABCI
Paula Williams2025-01-31T04:40:43+00:00Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of [...]
Headshots – How to Get the Perfect Social Media Profile Photo
Paula Williams2023-01-11T01:59:16+00:00“Oh. I’ve been dreading this part!” People in our Personal Branding Workshop often groan when we start talking about [...]
How To Showcase Your Team on Your “About The Team” Page and Other Materials
Paula Williams2023-01-07T05:18:48+00:00"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the [...]
“Air Force Men Make Great Housewives”
Paula Williams2023-01-04T00:51:23+00:00When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]