Book Club Discussion – Conversations that Connect – How to Connect, Converse, and Convert
Paula Williams2023-12-02T01:02:17+00:00✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation [...]
December 2023
November 2023
Recorded live – our Personal Branding Workshop for Aviation Industry Professionals!
Paula Williams2023-11-18T00:56:46+00:00Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn [...]
Aviation Marketing Analytics – How to Present Data in the Most Effective Way
Paula Williams2023-11-05T01:14:10+00:00As you've probably guessed, this whole series is just so that John and I have an excuse to share [...]
October 2023
Live Workshop – Personal Branding Preview
Paula Williams2023-10-22T23:46:12+00:00Everything Starts with a First Impression – Personal Branding for Aviation Professionals 78% of purchasing managers look up a [...]
Wins Wednesday – ABCI Clients Supporting Youth & Careers in Aviation
Paula Williams2023-10-14T21:07:11+00:00At ABCI, we're passionate about supporting youth and fostering career opportunities in the aviation industry. ✈️ For this week’s [...]
Start with Why – How Great Leaders Inspire Everyone to Take Action!
Paula Williams2023-10-14T19:36:23+00:00Paula, John, and Michael Duke of DBT.aero discuss Simon Sinek's book, "Start With Why - How Great Leaders Inspire [...]
Aviation Marketing in October
Paula Williams2023-10-14T00:51:10+00:00Fear is a powerful emotion. Let‘s have some fun with it! What do your customers have to fear from [...]
Sales Success is 80% Mindset and 20% Strategy – Aviation Sales Workshop
Paula Williams2023-10-07T22:17:30+00:00This is the only workshop we do all year on mindset, even though it's SO important! Everybody wants to [...]
September 2023
Book Club Discussion – Prove It – Exactly How Modern Marketers Earn Trust
Paula Williams2023-09-29T23:36:57+00:00In today's dynamic discourse, we dive deep into "Prove It!" by Melanie Diesel and Phil M. Jones, exploring how [...]
August 2023
Live Workshop – Flight Plan to Engaging Content
Paula Williams2023-09-08T19:52:45+00:00Like most marketing tactics, people tend to expect way too much, AND way too little, of any particular marketing [...]
Does a Podcast Really Do Any Good for Marketing?
Paula Williams2023-08-23T21:21:35+00:00What kind of response should I get from my podcast? Will I be famous? Will I get rich? Will [...]
Tragic Sales Mistake – Bad Qualifying
Paula Williams2023-08-23T21:26:00+00:00John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, [...]
Live Workshop – Podcast Hosting & Guesting!
Paula Williams2023-08-23T21:51:11+00:00Explore the Value of Aviation Podcasting: Register for our Complimentary Introduction Workshop Are you associated with an aviation business [...]
July 2023
Book Club Discussion – Brand Storytelling by Miri Rodriguez
Paula Williams2023-08-23T21:57:44+00:00We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
June 2023
Book Club Discussion – Activate Brand Purpose
Paula Williams2023-06-25T21:36:06+00:00Sex, money and politics aren't fit topics for polite company. At least that's what many of us have been [...]
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Paula Williams2023-06-03T20:16:52+00:00Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
May 2023
RIP Jeremy Cox – Ten Things We Learned from JetValues Jeremy
Paula Williams2023-05-28T00:50:14+00:00I am still in denial. I'm still checking my phone, expecting to hear his booming voice on a phone [...]
Misconceptions About “the Affluent”
Paula Williams2023-05-15T02:02:09+00:00Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or [...]
Five Unusual Places to Show Off Your Aviation Brand
Paula Williams2023-05-08T00:26:17+00:00You've worked hard to create a great brand, and you know how important it is to create positive associations [...]
April 2023
Book Club Discussion – Marketing Made Simple by Donald Miller
Paula Williams2023-05-28T01:18:59+00:00Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]