Join John and I as we delve into the pitfalls of quick fixes and the power of sustainable habits.

Discover how boot camps, challenges and marathons are often designed for short-game results, and “viral” marketing strategies often lead to short-lived success. Consistent, long-term efforts and habits lead to real growth and progress in a long-game industry like aviation.

Key Highlights:

0:00 – Debunking the allure of quick fixes in fitness and marketing.

1:09 – Exploring the trend of January challenges and their fleeting impacts.

2:23 – The philosophy behind military boot camps and their focus on long-term preparation.

4:22 – The journey to becoming an ‘overnight’ success: A look at Gary Vaynerchuk’s 7-year effort.

5:32 – Forming sustainable habits for enduring success.

6:06 – Debunking the myth of the ‘magic bullet’ in marketing and business.

7:35 – A fresh perspective on New Year’s resolutions and setting effective 90-day goals.

Learn how to shift your focus from the short game to enduring strategies that truly pay off in the long run. Join us for a candid conversation filled with humor, real-life examples, and practical advice.

What are the habits we recommend?

Marketing Mondays – Work “On your business rather than in it” – Taking a page from Michael Gerber’s “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It,” we understand that most entrepreneurs are SO busy that it’s hard to work on the marketing tasks, systems, and long-term assets like content that will really improve your business over time.  By taking a chunk of time once a week (we shoot for four hours a week on Mondays)  to review our KPIs, make decisions, and take care of those tasks.

Wins Wednesdays – Take a moment to celebrate the things that have gone right in your business and your life! (Is there really a division?)   Announce your “wins” to your network. (Insiders can post in Circle – we have a topic just for Wins Wednesdays!)  Write endorsements on LinkedIn for people who have impressed you. We really believe that we attract more of what we pay attention to.   So . . . pay attention to your wins, big or small!

Follow Fridays – We all know that social media can be a BIG black hole for time.  The defense against that is to create a habit. Create a pattern for yourself that supports your social media goals.  We created a set of habits for our Sales Fundamentals Course – see Social Media Habits of Highly Effective Salespeople.   Revise the agenda for your Follow Friday habit to include researching and connecting with your ideal future clients, writing thoughtful comments about your topics of interest, researching other companies in your space – depending on YOUR specific sales and marketing objectives.

The start of a new year is a great time to establish new habits, but rather than starting a crazy daunting challenge, you may be better served in the long-term by adopting three simple habits!