Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Paula Williams2023-06-03T20:16:52+00:00Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good [...]
June 2023
April 2023
Book Club Discussion – Marketing Made Simple by Donald Miller
Paula Williams2023-05-28T01:18:59+00:00Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, [...]
March 2023
Aviation Marketing Videos – The One Thing to Avoid, and Four Ways to Do Better!
Paula Williams2023-03-06T02:48:03+00:00What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are [...]
February 2023
Thinking About How AI Will Impact Business Aviation Marketing
Paula Williams2023-02-12T12:01:22+00:00How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations [...]
Book Club Discussion – Everybody Writes with Author Ann Handley
Paula Williams2023-02-27T07:43:33+00:00We were thrilled to have author Ann Handley join us for this event as we discuss her new book, [...]
Prospecting Workshop – Live Preview February 15, 2024
Paula Williams2024-03-25T20:00:37+00:00How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? What’s the [...]
January 2023
Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2024-09-13T23:20:59+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
Live Aviation Social Media Workshop
Paula Williams2023-03-06T16:32:10+00:00We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To [...]
December 2022
Three Things to do Differently in 2023
Paula Williams2023-01-02T00:44:58+00:00Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO [...]
John and Martha King Will Join Us For Our Book Club Discussion
Paula Williams2023-01-25T20:01:41+00:00John and Martha King will be joining us for our Book Club Discussion this January. We're excited to talk [...]
November 2022
Book Club Discussion – Marketing Rebellion by Mark Schaefer
Paula Williams2022-11-14T21:37:23+00:00How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
Paula Williams2022-11-15T23:42:35+00:00I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
August 2022
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Paula Williams2022-08-07T12:00:21+00:00Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
June 2022
Things to Consider in an Aviation Web Site Redesign
Paula Williams2022-06-27T01:31:08+00:00Things to consider in an Aviation Web Site Redesign - Does your site get attention? Does your site inspire [...]
March 2022
Aviation Marketing Basics – Strategy and Planning!
Paula Williams2022-04-17T20:24:38+00:00“Hope is not a strategy.” Vince Lombardi Many companies jump straight into building a website, exhibiting at a trade [...]
Aviation Sales Training
Paula Williams2022-03-14T05:48:53+00:00“Live as if you were to die tomorrow. Learn as if you were to live forever.” ― Mahatma Gandhi [...]
September 2021
How to Use Canva Templates
Paula Williams2021-09-21T19:18:50+00:00Three reasons to use Canva templates - 1) Get inspiration for different posts so your social media feed stays fresh [...]
March 2019
Three Referral Campaigns for Aviation Companies to Use
Paula Williams2021-01-27T23:04:46+00:00Why should aviation companies run specific referral campaigns? Won't happy customers just naturally refer their friends and colleagues? Don't referrals [...]
November 2016
AMHF 0056 – Inside the Insider Circle for Aviation Professionals
Paula Williams2020-05-12T05:50:32+00:00[smart_track_player url="https://traffic.libsyn.com/aviationmarketing/AMHF_0056.mp3" title="AMHF 0056 - Inside the Insider Circle" social="true" social_twitter="true" social_facebook="true" social_gplus="true" social_linkedin="true" social_pinterest="true" ] John and I give [...]
April 2016
AMHF 0026 – The Referral Engine – Book Club Discussion
Paula Williams2023-02-27T21:18:40+00:00Reading deeply and widely in your field of study is important. And yet, aviation marketing professionals are incredibly busy. And [...]