Marketing, Education and Aviation – What’s the Connection?
Paula Williams2024-01-17T00:54:09+00:00From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like [...]
January 2024
November 2023
Aviation Marketing Analytics – How to Present Data in the Most Effective Way
Paula Williams2023-11-05T01:14:10+00:00As you've probably guessed, this whole series is just so that John and I have an excuse to share [...]
October 2023
Live Workshop – Personal Branding Preview
Paula Williams2023-10-22T23:46:12+00:00Everything Starts with a First Impression – Personal Branding for Aviation Professionals 78% of purchasing managers look up a [...]
August 2023
Live Workshop – Flight Plan to Engaging Content
Paula Williams2023-09-08T19:52:45+00:00Like most marketing tactics, people tend to expect way too much, AND way too little, of any particular marketing [...]
Does a Podcast Really Do Any Good for Marketing?
Paula Williams2023-08-23T21:21:35+00:00What kind of response should I get from my podcast? Will I be famous? Will I get rich? Will [...]
Tragic Sales Mistake – Bad Qualifying
Paula Williams2023-08-23T21:26:00+00:00John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, [...]
Live Workshop – Podcast Hosting & Guesting!
Paula Williams2023-08-23T21:51:11+00:00Explore the Value of Aviation Podcasting: Register for our Complimentary Introduction Workshop Are you associated with an aviation business [...]
July 2023
Book Club Discussion – Brand Storytelling by Miri Rodriguez
Paula Williams2023-08-23T21:57:44+00:00We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed [...]
June 2023
Introducing the ABCI Aviation Marketing Studio
Paula Williams2023-07-09T01:04:14+00:00Announcing ABCI's video studio - now open for business! “Video stands out because it doesn’t [...]
January 2023
Book Club Discussion – LIFT with authors John & Martha King
Paula Williams2024-09-13T23:20:59+00:00We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this [...]
“Air Force Men Make Great Housewives”
Paula Williams2023-01-04T00:51:23+00:00When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He [...]
December 2022
Book Club Discussion – Content Inc. by Joe Pulizzi
Paula Williams2022-12-19T18:36:42+00:00The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. [...]
November 2022
How to Maximize Your Aviation Marketing Investments
Paula Williams2022-11-26T05:29:59+00:00Trade shows and magazines have gotten more expensive, the competition for your products and services has gotten stiffer, and [...]
June 2022
Aviation Marketing Fundamentals – Podcasting
Paula Williams2022-10-07T23:54:44+00:00“People are really listening and want to consume all of the content that is there and available. There’s a [...]
May 2022
Aviation Marketing Fundamentals – YouTube Channel Management & Promotion
Paula Williams2022-05-30T01:59:15+00:00"YouTube is, at the end of the day, a search engine... that's why Google bought it." Jake Paul Imagine [...]
March 2022
Aviation Broadcasting – Podcasting, YouTube Channels and Video Marketing
Paula Williams2022-03-14T22:28:31+00:00"Publicity can be terrible. But only if you don't have any." -Jane Russell If you could have your very [...]
June 2021
Video + SEO = A Powerful Aviation Marketing Combination
Paula Williams2021-06-16T17:34:25+00:00When we collaborate on video projects with clients, they are often surprised to see that their Search Engine Optimization [...]
Introducing – Our Aviation Video Promo Workshop
Paula Williams2021-06-09T15:59:45+00:00You probably already know that video gets better marketing results than text or still images, or pretty much anything short [...]
May 2020
Aviation Marketing and Covid 19 – Interview with Max Trescott
Paula Williams2020-12-31T23:27:52+00:00How will Covid 19 impact marketing for flight schools and flight instructors? What can they do NOW to keep flying [...]
December 2019
Video Marketing Ideas for FBOs
Paula Williams2021-05-30T07:05:25+00:00Marketing ideas for FBOs don't always have to be expensive to produce. Promo videos don't have to be Hollywood-produced red-carpet [...]