Weekend of Marketing with Dan Kennedy
Paula Williams2018-09-05T07:43:12+00:00Books for the Dan Kennedy Workshop I make it a point to go to a couple of educational [...]
May 2010
Aviation Marketing Survey Results – Here’s What You Told Us!
Paula Williams2025-01-31T04:40:19+00:00Thanks to everyone who responded to our survey in April - we use this information to adjust our product and [...]
April 2010
B2B Aviation Marketing – More Deals in the Pipeline, But Taking Longer to Close
Paula Williams2020-05-12T05:44:43+00:00Business to Business (B to B) marketing is looking up, according to one article. But companies are still very cautious [...]
Aviation Marketing – How to Dip a Toe Into Social Media with a Case Study
Paula Williams2020-05-12T05:44:42+00:00A case study is often a great first project to get to know ABCI. We do the research, conduct the interviews, and produce a draft and complete the revisions for a polished document, usually for under $3000 and often have the project completed in less than a week
Aviation Marketing – Google Search Results – #4 Today!
Paula Williams2018-09-05T07:43:13+00:00Google search results for "Jet Photography" - not an easy term, there's lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we're happy. :-)
Aviation Marketing Web Site Past Its TBO?
Paula Williams2021-05-30T07:32:59+00:00By pinpointing the issues with your website, we help you focus your efforts to make the biggest improvements in the amount of traffic your site receives and the number of sales it makes. Let's get started on your site audit today!
March 2010
Aviation Marketing- Free Trials and Gifts – What Do You Think?
Paula Williams2018-09-05T07:43:14+00:00Have you offered a product or service for free? As a trial or marketing strategy? How did it work for you?
Aviation Marketing – Last Days for the Free Competitive Analysis Service
Paula Williams2018-09-05T07:43:14+00:00For the past few months, I have been offering a free consultation to any aviation company that simply asks for [...]
February 2010
Pricing Strategies in Marketing: A Word About Aviation Products
Paula Williams2024-10-04T19:14:51+00:00It's great when a marketing person actually has the opportunity to be involved in pricing strategy.
Aviation Marketing – Improving Your Sales by Mastering Follow Up Timeline For Sales
Paula Williams2024-09-06T04:23:14+00:00So, how do you get these smart, discriminating customers to “fall in love” with your product or service? You take your time. You make information available and convenient, and you put together a long-term, sustained marketing plan that brings you to the front of their mind on a regular basis without making a pest of yourself.
January 2010
Paula Williams of ABCI will be presenting on Social Media at the Aviation Industry Expo
Paula Williams2020-12-31T23:23:28+00:00Social Media Marketing has been touted as everything from “free advertising” to “a public relations nightmare.” What’s the reality?
Aviation Marketing – RHOBI Partners with ABCI to Promote Inventory Management Program
Paula Williams2024-09-06T04:23:10+00:00Specializing in seamless Inventory and Business Management using Web 2.0 Technology
Getting Input from Busy People – The Yellow-Sticky-Note Method
Paula Williams2018-09-05T07:43:15+00:00I recently received a New Client Questionnaire that was extraordinary. Of course, most of them are extraordinary. Only people who [...]
Aviation Marketing – Best Results with Photography for Aviation Marketing
Paula Williams2024-09-06T04:23:06+00:00Anyone who has ever been stopped in his tracks by a gorgeous photograph of an aircraft in a magazine or a banner at a convention understands the power of visual images in aviation marketing.
December 2009
Aviation Online Marketing Pet Peeve – Gorgeous Web Sites that Don’t Sell!
Paula Williams2018-09-05T07:43:16+00:00People put a lot of time and money into their website design and then the find that it doesn’t get traffic, or maybe gets traffic but doesn’t convert that traffic into paying customers or even interested leads.
November 2009
What Should Aviation Companies Be Doing With Twitter?
Paula Williams2024-09-06T04:22:57+00:00The most common question I've been asked by my aviation marketing clients and potential clients is this: "What should I be doing with Twitter?"
Social Media Survey Results – Expectations for 2010
Paula Williams2024-09-06T04:22:55+00:00The study asked marketers to rank the value of social media platforms. Here are the results:
Pen Names for Social Media – An Interview with Max Flight
Paula Williams2018-09-05T07:43:16+00:00The best person to ask about the use of pen-names is someone who has had a successful, high-profile career in social media in the aviation industry using a pen name or pseudonym, Max Flight!
Taylor Greenwood Partners with ABCI to Promote Aviation Photography Services
Paula Williams2018-09-05T07:43:16+00:00November 1, 2009 - Aviation Business Consultants International (ABCI) today announced that they have been engaged as a marketing partner for Taylor Greenwood Aviation Photography.
October 2009
Photos from NBAA09!
Paula Williams2018-09-05T07:43:17+00:00Photos from NBAA09! This was our first trip to the annual NBAA convention, people we visited with said that attendance was down, but that this was a good thing.