I'm offering a space in my printed newsletter that gets delivered to 247 of my very favorite engaged, influential aviation professionals. This space will be given to the person who submits the VERY BEST OFFER that I receive by Friday. Presentation doesn't count - entries are limited to three sentences of text, no images, no videos, no websites, no dancing elephants.
You probably also know that you have two main segments of students - one segment includes career-oriented students looking for jobs in the aviation industry, the other is recreational flyers. Your marketing strategy should be different, depending on which group you're intending to attract. If you want to attract both, you'll need two separate marketing campaigns.
# Would you be interested in joining a mastermind group? # What would the ideal mastermind group look like? How many members? What kind of people? # Would meetings be virtual, in-person or both? # What should be expected of group members?
Within one month and without making any changes to the website, we were able to jump 14 points (29 to 43) on websitegrader.com thanks to ABCI’s instruction.
Our thoughts and prayers are with the families and friends of those affected in the 9-11 attacks, and our hat is off to New York City, which has for the past nine years shown the world a shining example of resilience, compassion and a diversity of people working together to make things better for everyone.
It opens a whole world of possibilities when you can rely on people that have different skill sets than you do. A great marketing project may require strategists, writers, artists, website technicians, printers, and stakeholders to work together in a way that makes the most of everyone's skills.
Explaining commissions and royalties by the numbers.
There are still two very good reasons to advertise in publications. First is associating your brand or product with the reputation of the magazine. The second is to reach their list.
The key objective of a corporate marketer is to please his or her boss. The key objective of a marketing firm is to please their clients and/or win Clio or Webby awards. The key objective of an entrepreneurial marketer is to make sales.
Here are three tried-and-true methods to generate great article ideas with real-world examples:
Here are some questions you should ask, whether you've done search engine optimization yourself or had a consultant do the work for you:
"Get someone else to blow your horn - and the sound will carry twice as far." - Will Rogers
A good ghostwriter is one of your best allies in marketing, PR and advertising. Establishing yourself as an expert in any given field may require public speaking, writing a blog, writing articles, posting to social media channels and other activities.
A key activity of anyone in business is to figure out what the customer is really after, then offer him the best value for his dollar. This doesn't necessarily equate to the cheapest product or the lowest fare.
But the economy has made it incumbent on all of us (pilots and marketing consultants, too!) to prove our worth. With charts and spreadsheets. Every day, every job, every flight.
Are you spending a lot of time and money on marketing without getting the results you expect? There are a [...]
In an airplane, pilots use the airspeed and altitude they’ve got to work with, and don’t waste a split second or an erg of energy arguing about why things should be different than they are. Indecision can get you killed.
We do a lot of things for our clients - we write great sales copy, direct mail, blog [...]
You might remember the old Burma Shave bilboards - from 1925 to 1963, series of six small billboards would appear along a roadway, usually rhyming and with a punchline. Series advertising works well in print and online media as well, for several reasons:
There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.