Aviation Digital Marketing

 

Aviation digital marketing is particularly important, since the aviation industry is a global industry, our population is digitally connected and savvy, and most use computers and mobile devices to search for content and video about topics they care about.
The most popular digital venues for aviation decision makers are YouTube, LinkedIn, and Facebook, although there are small specialized groups on other channels – aircraft maintenance folks on Instagram, for example.
While traditional aviation marketing demands magazine advertising, trade shows and direct mail; we recommend supplementing these items with digital marketing – which is an ideal complement for a more complete campaign.
An example  – direct mail postcards can include a link to an extensive digital catalog including video.  This is a very successful formula for an aviation marketing campaign.
Another example is a social media campaign advertising trade show product demos or events.
And Search Engine Marketing (SEM)  is particularly effective since there are so many very specific terms for products and services.  So, optimizing aviation web sites for these terms is particularly effective.

July 2013

Marketing Automation – The Bad & The Good

2018-09-05T07:41:26+00:00

Marketing automation applied intelligently can actually make you more considerate. A well-designed campaign should give you, the sales or marketing executive, enough information to treat your customers and prospective customers better. It should tell you Who is reading your emails and who is not. Who has downloaded the file you provided or who may be having technical issues. Who apparently has questions and may be in need of more information. Which of your prospecting sources is generating more leads.

Marketing Automation – The Bad & The Good2018-09-05T07:41:26+00:00

April 2013

October 2012

September 2012

August 2012

June 2012

January 2012

November 2011

The Digital Citizen – Why You Should Hire One (Or Be One!)

2020-05-12T05:45:15+00:00

Now, it's equally important to hire based on modern communication skills (which includes videoteleconferencing, tweeting, and a dozen other things we didn't care about five years ago) and the size of their following and influence on the Web.

The Digital Citizen – Why You Should Hire One (Or Be One!)2020-05-12T05:45:15+00:00

July 2011

April 2011

Looking for awesome examples of LinkedIn use from the Aviation community

2018-09-05T07:42:36+00:00

I'm researching the Master Class lesson for May, which will be about using LinkedIn as a powerful marketing tool. Here's the agenda so far: * Reasons to be on LinkedIn * Market research using LinkedIn * Ethically “stalking” your ideal clients * Optimizing your profile (including particularly fabulous examples of personal profiles of aviation professionals) * Optimizing your company profile (including particularly fabulous examples of company profiles of aviation companies) * Aviation groups on LinkedIn * Group Etiquette * Linked In Questions/Answers * Buttons and Widgets for your website * Is the paid version worth getting? Please let me know if you know of any: * Examples of particularly fabulous (or even pretty good) personal profiles on LinkedIn for aviation professionals (and yes, in this case it's perfectly okay to nominate yourself.) * Examples of particularly fabulous (or even pretty good) company profiles on LinkedIn for aviation organizations (and yes, in this case it's perfectly okay to nominate your own company.) * Questions, tips, tricks, and pet peeves about using LinkedIn. * You don't have to be a member of the Master Class to share your thoughts and possibly be featured. Thanks for your help!

Looking for awesome examples of LinkedIn use from the Aviation community2018-09-05T07:42:36+00:00

February 2011

October 2010

Social Media Glossary from NBAA Panel Discussion Session

2024-09-06T04:24:24+00:00

This is the "Social Media Glossary" we distributed at the Social Media Panel Discussion at the NBAA Convention. I had a great time discussing social media topics with Patrick Dunne, NBAA; Jason Wolfe NBAA Airmail; Josh Mesinger, Mesinger Jet Sales; Jon Ostrower, FlightBlogger.

Social Media Glossary from NBAA Panel Discussion Session2024-09-06T04:24:24+00:00

September 2010

August 2010

June 2010

Why great Search Engine Optimization Will Always Require the Mind of a Writer

2024-09-06T04:23:33+00:00

There are a number of technical tasks that need to be done, and there is software that can help with some of those technical tasks. But to be effective, search engine optimization requires a human to do some thinking, followed by some writing. As far as I know, there is nobody who has invented a piece of software that can completely optimize a site. There are some pieces of software that handle certain tasks, some better than others. But to allow a software program to optimize your site unsupervised is asking for results similar to a Bing commercial.

Why great Search Engine Optimization Will Always Require the Mind of a Writer2024-09-06T04:23:33+00:00

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