Aviation Marketing Articles & Advice
We help aviation professionals sell more of their products and services.
When aviation professionals get better at sales and marketing, makes the whole industry better!
Aviation Branding Opportunity – Your New Customer Welcome Package
Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, other “first contact” opportunities should be branded very lightly. Your logo should be be barely [...]
Building an Aviation Brand That Flies
Looking to take your aviation brand to new heights? Join us for a one-hour workshop on Building an Aviation Brand that Flies! Designed for sales and marketing professionals in the aviation industry, this workshop [...]
Book Club Discussion – This is Marketing by Seth Godin
This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club - (We've also read Tribes and All Marketers Tell Lies.) Paula Williams, John Williams and [...]
On conspiracy theorists, earrings, and how prejudices can keep us from making sales.
So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among us have learned to manage those prejudices. And these prejudices are not what we think [...]
Aviation Marketing – Nine Types of VIDEO You Should Shoot to Improve Sales
I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably already have all the equipment you need to shoot great raw footage that can be [...]
Thinking About How AI Will Impact Business Aviation Marketing
How will AI impact aviation marketing? We think that three things will happen: Aviation consumers will have higher expectations of content from aviation companies AI will automate (some) customer service functions We will have [...]
Aviation Sales and Marketing Pros – Is AI Going to Take Your Job?
This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about these days - "Is AI going to take my job?" While some of the things [...]