Aviation Marketing Update – What The Heck is Up With Twitter?
Paula Williams2022-11-15T23:23:23+00:00🐦 What the heck is up with Twitter? 🐦 Should we be staying on Twitter? 🐦 Should we be [...]
November 2022
Book Club Discussion – Marketing Rebellion by Mark Schaefer
Paula Williams2022-11-14T21:37:23+00:00How do you market to customers that have the intention and the technology to actively avoid almost all of [...]
Ghostwriting LinkedIn Posts for Aviation VIPs, CEOs, Sales Folks and Thought Leaders
Paula Williams2022-11-15T23:42:35+00:00I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes [...]
Three Advantages of Hiring a Fractional Aviation Marketing Company
Paula Williams2022-11-07T18:58:54+00:00The concept of fractional ownership has revolutionized business aviation. Individuals and companies that would NEVER have considered aircraft ownership [...]
Aviation Web Design – The One Question Your “About Us” Page Must Answer
Paula Williams2022-11-02T01:41:05+00:00When we're working on an aviation web design project, the About Us page can tend to be an afterthought. [...]
October 2022
Three Mistakes that Keep Your Aviation Business Small
Paula Williams2022-10-16T21:42:56+00:00If your business is smaller than you would like it to be, you are probably making one (or all) [...]
Please, please, please – Stop Creating Terrible Webinars!
Paula Williams2022-10-09T04:30:52+00:00Please, please please stop creating terrible webinars. Not only do they not do any good, they actually damage your [...]
Book Club Discussion – the AI Marketing Canvas
Paula Williams2022-10-02T12:00:54+00:00How do we use AI to improve our marketing? What are some of the ways our competitors are using [...]
September 2022
Skunkworks Part III – How to Be Your Own Skunkworks Project!
Paula Williams2022-09-23T00:03:52+00:00You can't count on HR or any company to create your ideal future. Only you can do that. Your [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
Paula Williams2022-09-22T00:03:28+00:00If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]
Skunkworks Part II – How to Get Away With Stuff At Work (Our Story!)
Paula Williams2022-09-18T12:00:41+00:00"Quiet Quitting," or employees' responses to being bored, frustrated, burned out and otherwise unhappy at work is nothing new. [...]
Aviation Autoresponders – Part 2 – Aviation Email Still Works!
Paula Williams2022-09-13T22:56:26+00:00Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
Paula Williams2022-09-16T00:53:04+00:00If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]
August 2022
“Quiet Quitting” and How to Keep Great People
Paula Williams2022-08-31T00:58:45+00:00So, we've all heard about how hard it is to get and keep great people, and we've all heard [...]
Book Club Discussion – H2H Marketing with Author Waldemar Pfoertsch
Paula Williams2022-09-23T18:20:59+00:00We were thrilled to have author Waldemar Pfoertsch join us to discuss the book H2H Marketing. We were inspired [...]
Aviation Social Media Marketing in 2022 – Pay to Play, Zero Click and Privacy
Paula Williams2022-08-15T21:37:57+00:00"Is Social Media Dead?" The headlines say it is . . . but they say a lot of things [...]
Aviation Marketing in a Recession
Paula Williams2022-08-15T21:34:55+00:00John and I discuss three of the most popular questions from our Office Hours these days: Are our customers [...]
Wins Wednesday Zoom Fatigue? Not if You’re In Sales!
Paula Williams2022-08-10T05:56:48+00:00There have been a lot of articles about Zoom Fatigue, and how people are not using cameras during meetings. [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Paula Williams2025-01-31T04:52:13+00:00Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
Paula Williams2022-08-11T06:59:05+00:00The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]