Please, please, please – Stop Creating Terrible Webinars!
Paula Williams2022-10-09T04:30:52+00:00Please, please please stop creating terrible webinars. Not only do they not do any good, they actually damage your [...]
October 2022
Book Club Discussion – the AI Marketing Canvas
Paula Williams2022-10-02T12:00:54+00:00How do we use AI to improve our marketing? What are some of the ways our competitors are using [...]
September 2022
Skunkworks Part III – How to Be Your Own Skunkworks Project!
Paula Williams2022-09-23T00:03:52+00:00You can't count on HR or any company to create your ideal future. Only you can do that. Your [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
Paula Williams2022-09-22T00:03:28+00:00If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]
Skunkworks Part II – How to Get Away With Stuff At Work (Our Story!)
Paula Williams2022-09-18T12:00:41+00:00"Quiet Quitting," or employees' responses to being bored, frustrated, burned out and otherwise unhappy at work is nothing new. [...]
Aviation Autoresponders – Part 2 – Aviation Email Still Works!
Paula Williams2022-09-13T22:56:26+00:00Why do we recommend aviation email marketing? Three reasons, really. Good decisions take time Email is still really effective [...]
Proposed Alternative to “Quiet Quitting” – Skunkworks!
Paula Williams2022-09-16T00:53:04+00:00If you're frustrated with your job, there is an alternative to "quiet quitting." If you're going to be subversive, [...]
August 2022
“Quiet Quitting” and How to Keep Great People
Paula Williams2022-08-31T00:58:45+00:00So, we've all heard about how hard it is to get and keep great people, and we've all heard [...]
Book Club Discussion – H2H Marketing with Author Waldemar Pfoertsch
Paula Williams2022-09-23T18:20:59+00:00We were thrilled to have author Waldemar Pfoertsch join us to discuss the book H2H Marketing. We were inspired [...]
Aviation Social Media Marketing in 2022 – Pay to Play, Zero Click and Privacy
Paula Williams2022-08-15T21:37:57+00:00"Is Social Media Dead?" The headlines say it is . . . but they say a lot of things [...]
Aviation Marketing in a Recession
Paula Williams2022-08-15T21:34:55+00:00John and I discuss three of the most popular questions from our Office Hours these days: Are our customers [...]
Wins Wednesday Zoom Fatigue? Not if You’re In Sales!
Paula Williams2022-08-10T05:56:48+00:00There have been a lot of articles about Zoom Fatigue, and how people are not using cameras during meetings. [...]
Book Club Discussion – The Ultimate Marketing Engine by John Jantsch
Paula Williams2022-08-07T12:00:21+00:00Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" [...]
Wins Wednesday – Marketing Maturity Checklists & Worksheets
Paula Williams2022-08-11T06:59:05+00:00The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. [...]
July 2022
Profitable Content for Charter Web Sites
Paula Williams2022-08-02T23:24:05+00:00A search for "air charter" on Google yields about 231,000,000 results. Google also reports that advertisers are willing to [...]
Profitable Content Elements for FBO Websites
Paula Williams2022-07-28T18:41:32+00:00How do you best showcase the reasons dispatchers, pilots and owner-operators should choose your FBO? We share some of [...]
Seven Content Elements for Profitable MRO Websites
Paula Williams2022-07-21T18:49:42+00:00What are the best content features to include in an MRO website? Most MRO web sites read something like [...]
Better Aviation Websites in 2022 with John Chvatal
Paula Williams2022-07-10T22:59:37+00:00Join ABCI Web Site Team Lead (and owner of Trinity Aviation Solutions ) John Chvatal, together with John and [...]
Book Club Discussion – The Visual Sale with Author Tyler Lessard
Paula Williams2022-07-10T22:58:19+00:00Our book club selection for June is the Visual Sale by Marcus Sheridan and Tyler Lessard. I had a [...]
June 2022
Things to Consider in an Aviation Web Site Redesign
Paula Williams2022-06-27T01:31:08+00:00Things to consider in an Aviation Web Site Redesign - Does your site get attention? Does your site inspire [...]