Please, please, please – Stop Creating Terrible Webinars!

Please, please please stop creating terrible webinars.

Not only do they not do any good, they actually damage your brand.

Webinars became pretty ubiquitous during the pandemic, and they ARE a great way to present information and create engagement about a specific topic. And we’ve all been told by all the marketing gurus that we need to create more and more and more content.

Webinars get people involved, they can be recorded and published on your site after the fact, and they have a good shelf life.

But here’s why they stink:

Inviting someone to a webinar is a big ask – aviation decision-makers are very busy people, and if you’re asking them to block out an hour of their schedule, it had better be worth it!

Three things to remember –

1- Not every topic is worthy of a webinar.
2- Make sure it’s the right topic for the right audience
3- Structure, storytelling, substance, next steps

Never give a bad webinar again! The industry will thank you.