Aviation Marketing Articles & Advice

We help aviation professionals sell more of their products and services.

When people are better at selling, they can support their companies, their teams, their families and their customers - and have the resources they need for research and development, as well as aviation-related scholarships and charities.

When aviation professionals get better at sales and marketing, makes the whole industry better!

Aviation Marketing in a Recession

Paula Williams2022-08-15T21:34:55+00:00August 13th, 2022|Categories: Aviation Charter Marketing, Aviation Marketing, Aviation Marketing Podcast, Aviation Product Marketing, Aviation Service Marketing, Aviation Software Marketing, FBO Marketing, Flight School Marketing, Marketing for Drone & UAV Businesses, MRO Marketing|

John and I discuss three of the most popular questions from our Office Hours these days: Are our customers impacted by a recession? How long do recessions last? Should you slow or stop your [...]

Comments Off

Wins Wednesday Zoom Fatigue? Not if You’re In Sales!

Paula Williams2022-08-10T05:56:48+00:00August 10th, 2022|Categories: Aviation Marketing, Aviation Marketing Podcast|

There have been a lot of articles about Zoom Fatigue, and how people are not using cameras during meetings. I have a bit of a rant about this: In-person sales are MOST effective, Zoom [...]

Comments Off

Book Club Discussion – The Ultimate Marketing Engine by John Jantsch

Paula Williams2025-01-31T04:52:13+00:00August 7th, 2022|Categories: Aviation Content Marketing, Aviation Digital Marketing, Aviation Marketing, Aviation Marketing Materials, Aviation Marketing Podcast, Aviation Product Marketing, Aviation Referral Marketing, Aviation Sales & Marketing Book Club, Aviation SEO, Aviation Social Media Marketing, Aviation Website Design & Management, FBO Marketing, Flight School Marketing, Marketing for Drone & UAV Businesses, MRO Marketing|

Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" and "The Ultimate Referral Engine" before, and true to form, Jantsch includes a LOT of [...]

Comments Off

Wins Wednesday – Marketing Maturity Checklists & Worksheets

Paula Williams2022-08-11T06:59:05+00:00August 3rd, 2022|Categories: About ABCI - Aviation Marketing, Aviation Advertising, Aviation Branding, Aviation Content Marketing, Aviation Copy Writing, Aviation Digital Marketing, Aviation Direct Mail, Aviation Marketing, Aviation Marketing Materials, Aviation Marketing Podcast, aviation marketing strategy, Aviation SEO, Aviation Social Media Marketing, Aviation Website Design & Management|

The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. But it's always been nerdy, dense, daunting and unapproachable. We found a structure in John [...]

Comments Off

Profitable Content for Charter Web Sites

Paula Williams2025-01-31T04:52:11+00:00July 31st, 2022|Categories: Aviation Charter Marketing, Aviation Marketing, Aviation Marketing Podcast, Aviation Website Design & Management|

A search for "air charter" on Google yields about 231,000,000 results. Google also reports that advertisers are willing to pay $2.31 PER CLICK for advertising on this topic. How does a charter operator or [...]

Comments Off

Aviation Coloring Contest

Paula Williams2022-07-28T21:40:16+00:00July 27th, 2022|Categories: About ABCI - Aviation Marketing, Aviation Marketing|

Young (and Young At Heart) Aviation Fans - Enter our Coloring Contest to win a Top Gun T-Shirt! Choose your weapon! Crayons, pencils, markers, paint, whatever [...]

Comments Off

Profitable Content Elements for FBO Websites

Paula Williams2022-07-28T18:41:32+00:00July 23rd, 2022|Categories: Aviation Marketing, Aviation Marketing Podcast, Aviation Website Design & Management, FBO Marketing|

How do you best showcase the reasons dispatchers, pilots and owner-operators should choose your FBO? We share some of the content elements your clients look for most. [...]

Comments Off

Are LinkedIn Ads Better than Facebook Ads for Aviation Marketing?

Paula Williams2022-07-21T18:53:57+00:00July 20th, 2022|Categories: Aviation Advertising, Aviation Charter Marketing, Aviation Social Media Marketing, FBO Marketing, Flight School Marketing, Marketing for Drone & UAV Businesses, MRO Marketing|

When talking about social media marketing in aviation, LinkedIn is always discussed as the most credible. And yet, far more of the people we talk to are familiar with boosting posts on Facebook, but [...]

Comments Off