If you’re like most aviation companies, you’ve wasted quite a bit.
Any advertising that you’ve done when you’re not clear about what benefit you’ve received from it (if any) would qualify.
Here are some facts to compare:
- A quarter page ad in MRO Network magazine will cost you $3,008, assuming you’re willing to commit to running it four times a year, for a total of $12,032.
- A standard 10 x 10 booth at the NBAA convention will run you $2,915. And that’s before you figure in the cost of little things like carpet, chairs, electricity, your display, travel costs, literature, advertising opportunities or any follow up activities.
- According to Search Engine Watch, most small businesses that engage in Pay Per Click advertising on Google spend $1200 per month on PPC ads.
Never waste money on “Random Acts of Marketing” again!
At $1799, you could argue that a Marketing Flight Plan is expensive. But just imagine how much money you’ll save when you have these things:- A custom plan that pinpoints the activities that are the most likely to produce highly qualified leads for you.
- Inside information on what your competitors are doing.
- A 31-point checklist that outlines specific changes that are most likely to turn website visitors into buyers.
- Professional guidance crafting powerful headlines and calls to action for your current marketing materials.
- An Executive Summary that boils down all of our recommendations into the top three priorities that are most important to do first.
- Two one-hour consultations in which we answer your specific questions.
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Aviation Marketing
MRO Marketing