Marketing Master Class Case Study – Facebook Profile for a High-End Company

As promised, we’re profiling the work of our Master Class Members to demonstrate some of the things we’re working on. The subject for the January class was Facebook. Brad Harris and Shawn Dinning of Dallas Jet International (DJI) serve a very selective clientele. Many companies in this niche would overlook Facebook as a marketing tool. But as a leader in the field that intends to cover the market progressively. All of DJI’s materials, including the Facebook site, have a lot of visual appeal. The “welcome” page provides an appealing introduction to DJI’s Facebook presence, and invites users to click the “Like” button.  We use this page to link from DJI’s blog and website. DJI’s Facebook presence is new,  but provides a rich stream of content. DJI’s “wall” page features articles from the Aircraft Sales Insights blog, which is where Brad and Shawn share their insights and knowledge about the process of aircraft transactions.

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