Podcast Episode 11 – Synergy between Engineering and Marketing – Interview with Alexandre Zisa

Podcast Episode 11 – Synergy between Engineering and Marketing Alexandre Zisa is an expert in industrial competitiveness, product performance, and design to cost. We talk about time-tested basics and the latest marketing technology with aviation thought leaders and marketing experts.  Broadcast through BlogTalkRadio and iTunes,  this podcast is a convenient way to get powerful, usable information that can make a difference to your sales this quarter. Alexandre Zisa visits with us on the Your Marketing CoPilot podcast. We discuss:

• Breaking the link between cost and quality
• Working backward from cost
• Using more expensive people can save you money
• Pushing decisions “down” to the operational level results in more and better innovation.
• Marketing in Germany, France, the U.S. (or even in Oregon and Texas!) involves tailoring the message for the way people “dream” regionally

Being an expert in a small niche, breaking the link between cost and quality, and  pushing decisions down to the operational level, may originate in the engineering field, but they apply equally well in advertising and marketing. Alexandre’s article on Design to Cost Made Simple He can be contacted at http://www.ingenics.com or Alexandre.Zisa (at) ingenics (dot) com or on LinkedIn.

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