This is one of our most popular workshops for a reason. SEO and AI have officially collided, and at this point it’s honestly weird to talk about one without the other. People don’t search the way they used to: instead of typing a couple keywords and clicking ten blue links, they’re asking full questions and expecting an answer right now. Robert Mark of ‪@Jetwhine‬ and Ericka Essington of @Air Nurses joined the ABCI team and brought real-world insights to this workshop. That shift changes how we write, how we structure our pages, and how we get found — not just on Google, but inside ChatGPT, Gemini, and whatever comes next. Today we’re going to focus on the overlap: the practical stuff you can do that improves your visibility in both worlds, without turning your marketing into robot-speak.

0:00–0:01 Welcome and why “SEO + AI” now belong in the same workshop.

0:01–0:03 Quick LinkedIn polls on where people search first and what will matter most in 2026 (a hybrid Google + LLM approach).

0:03–0:05 Why Google isn’t dead and why ignoring SEO is still a mistake.

0:05–0:08 SEO as ongoing work that requires both software and human judgment (and why it’s gotten too complex to do “by hand”).

0:08–0:10 Old search vs new search: keywords become questions, clicks become summaries, and we now optimize for AI understanding.

0:10–0:12 What works for both Google and AI: clear structure, strong writing, citing sources, and writing for context instead of keyword stuffing.

0:12–0:16 Build your Top 10 keywords using relevance, popularity, and competition, plus why we track a larger list beyond the Top 10.

0:16–0:20 How keyword strategy works for fast-moving news and breaking events, using core keywords and variations, and why speed depends on competition and being first.

0:20–0:22 When your company name is a good keyword (and when it isn’t).

0:22–0:24 ABCI traffic example comparing email, direct, and organic search, and why organic search often represents first discovery and longer engagement.

0:24–0:29 The 2026 “recipe”: long-form articles and short-form video, how to repurpose content into social, email, and paid ads, and where podcasts fit into the model.

0:30–0:35 WordPress workflow tips, SEO plugin guidance, and a live “field trip” using ChatGPT to pull keywords, strengthen meta descriptions, and improve alt text.

0:35–0:39 The “AI sandwich” process: prompt it, sanity-check it, revise it, and use the outputs for platform descriptions, social posts, and title variants.

0:39–0:41 ChatGPT pricing tiers clarified and why learning these tools together accelerates progress.

0:42–0:46 Measuring SEO with SEMrush, what healthy improvement looks like over time, how to generate article ideas for weak keywords, and the “ask me questions until you can do this perfectly” prompt.

0:47–0:49 A rapid list of content formats that influence SEO, and why “I’m out of ideas” is usually the wrong diagnosis.

0:49–0:53 Backlinks and AI “trust signals”: how credibility is earned through quality content, guest appearances, speaking, partners, and shareable assets.

0:53–1:01 Round-robin takeaways and action items, including keyword brainstorming, refreshing high-performing content, using AI to accelerate production, and the need for a practical publishing checklist.