Why a holding pattern?
When you’re selling products or services in the aviation industry, most of the people you talk to won’t be ready to make a purchase decision right away. You don’t want to keep bugging them, but you don’t want them to forget you either, in the weeks or months that may pass during the sales cycle.
So just like ATC does, we set up a “holding pattern.”
If there’s a reason an airplane can’t land at an airport, the pilot enters a holding pattern nearby until the circumstances change to allow a safe landing. This concept also works great for marketing!
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