Retail companies are famous for their holiday campaigns. Aviation companies, not so much!

But CAN aviation companies use the holidays to market products and services?

We think the answer is yes, for three reasons:

  1. Holidays are a great way to attract attention to your product or service.
  2. Holidays are tied to a date, so naturally they create urgency.
  3. Holidays are fun, and counteract the sometimes “boring” nature of day-t0-day B2B marketing.

You can use recognized holidays, like Halloween and Valentine’s Day; or obscure holidays like National Chocolate Cupcake Day and others you find on

And another video for the Sales folks!

The holidays are wonderful, but can also be stressful for salespeople!

Here are three things we suggest to make your holidays a bit more merry and bright. (And profitable!)