By: Muhammad Ali Memon

If you’ve followed ABCI for any amount of time, you’ve likely seen us talk (a lot) about marketing, visibility, SEO, branding, and content. What you may not have heard as much is this: Marketing doesn’t matter if it doesn’t lead to sales.

That’s why we’re excited to give you a behind-the-scenes look at something new,  and important we’re launching in July: An updated, fully reimagined version of our Prospecting Course. This course is more than just another product; it’s a shift in how we help aviation companies make sales.

But first  let’s answer the question some of you are probably asking:

Why Would an Aviation Marketing Company Offer Sales Courses?

We asked ourselves the same thing years ago.

When we started ABCI in 2009, our focus was squarely on marketing. We helped aviation companies create brand strategies, build websites, and launch campaigns. And for a while, that was enough.

But as our clients started getting more visibility, a consistent pattern emerged:

They weren’t closing sales.

Some didn’t have a sales process. Some didn’t have a trained team. Others were passionate about aviation, but hated the idea of “selling.” In an industry that’s both technical and relationship-driven, that’s a real problem.

So we built the original Prospecting Course to close the gap — to help marketers, founders, and front-line team members feel more confident turning attention into revenue.

Now, it’s time for the next evolution.


Why We’re Updating the Course Now

Our original Prospecting Course served its purpose well, and it’s been used by dozens of companies, including international firms like Jordan Aeronautical-Systems Company (JAC) to train their teams. But as with anything in aviation and tech, times have changed.

Some of the internal reasons behind this update:
  • The original videos and visuals didn’t meet today’s design standards
  • New platforms like ChatGPT, Calendly, and LinkedIn Sales Navigator have changed the game
  • Our client base has expanded — especially in Southeast Asia and the Middle East — creating new sales cycle complexities
  • Mobile learning and on-demand access are now expected, not optional

This is not a refresh. It’s a strategic rebuild from the ground up.

The Big Question We Had to Ask Ourselves

Before we dove into re-recording and redesigning everything, we paused to ask:

“Do people even take structured courses anymore?”

It’s a fair question. With YouTube tutorials, AI tools, and blogs everywhere — why would busy aviation professionals invest time and money in a course?

Here’s what we’ve seen from our clients:

  • They want clarity, not noise. A structured course gives them a clear roadmap.
  • They want consistency across their teams. Especially for onboarding or refreshing team members.
  • They want outcomes, not just education. The best learners aren’t just curious — they’re trying to close deals.
  • They want support. The course includes Office Hours, discussion threads, and templates — things that YouTube videos can’t offer.

So yes, people still take courses — especially when they’re strategic, actionable, and built for their exact situation.


What’s Different About This Version

The new Prospecting Course is focused on three things:


1. Sales Process Simplicity

We’re still using our 8-Step Prospecting System, but we’ve made it modular, clearer, and easier to implement in real-world scenarios.

Each module includes:

  • Short, focused video training
  • Practical assignments
  • Templates and swipe files
  • Prompts and checklists


2. Tech-Enabled Prospecting

We’ve added how-to guidance for:
  • LinkedIn search and outreach
  • SEO benchmarking
  • AI prompt-writing for prospecting
  • Using tools like LeadFeeder and Calendly effectively
We’re not just recommending tools — we’re showing you how to use them in sequence.


3. Global Adaptability

Sales in Southeast Asia is not the same as sales in the U.S. or Europe. We’ve built cultural and tactical flexibility into the course.
This includes:
  • Real examples from our Southeast Asia campaign
  • Messaging templates adapted for high-context and low-context cultures
  • A South Asia Bonus Module, based on our hands-on experience prospecting in Malaysia, Singapore, and beyond


Who This Course Is For

  • Aviation sales professionals who want a proven system and modern tools
  • Marketing teams who want to close the loop between visibility and ROI
  • Entrepreneurs and consultants who want leads without chasing
  • International teams who need cultural nuance in their outreach
If you’ve ever asked, “Why aren’t my marketing efforts turning into clients?” — this course is for you.


What Comes With the Course

  • 8 Core Modules
  • Downloadable Templates & Prompts
  • Tool Walkthroughs (LinkedIn, Calendly, LeadFeeder, etc.)
  • South Asia Adaptation Module
  • Optional Certification
  • Access to Office Hours & Peer Discussion Threads
  • Campaign Planning Worksheets


Launch Timeline

Newsletter Teasers – June 10
Free Office Hours Session – Week of June 17
Course Launch – July 1, 2025
Early Access Bonus – Includes a free Visibility Benchmark Audit for the first 15 sign-ups


Want to Help Shape the Final Version?

We’d love to hear from you.

 What’s the hardest part of sales prospecting in aviation?
What sales tools or techniques do you want more training on?
Would shorter, modular videos help your workflow?

Let us know — you can message us directly or comment below. Your feedback helps shape not only the final modules, but also our future training tracks.

In Summary

We’re not pivoting away from aviation marketing — we’re doubling down on what makes it work.

Marketing without sales support is wasted effort. That’s why we’re adding a practical, scalable, and results-focused system to help you do both.

Whether you’re looking to improve cold outreach, follow-up systems, or inbound conversions — this course is built with you in mind.

Let’s make aviation marketing (and sales) more human, more effective, and more fun — together.

Join the Early Access List Here